Authentic Brands Group (Authentic), a global brand development, marketing, and entertainment platform, has entered into a partnership with BBC International (BBC), a global footwear company, for DC Shoes, a renowned brand in the realms of skateboarding, snowboarding, and street lifestyle.
Under the agreement, BBC assumes responsibility for the global design and sourcing of DC Shoes' footwear and snowboard boots. Additionally, BBC will handle wholesale distribution for the brand across the U.S. and Canada.
David Brooks, Executive VP of Action and Outdoor Sports, lifestyle, Authentic said, “We’re delighted to partner with BBC for DC Shoes, a brand that is deeply rooted in skate and streetwear culture. BBC shares in our vision to expand the brand’s global footprint and provide products that our brand fans will love.”
Seth Campbell, Corporate President, BBC said, “We are thrilled to be a part of a great brand, DC Shoes, which holds a significant place in the hearts and minds of consumers. With DC Shoes, we see an opportunity to tap into a new audience, introduce innovations, and uphold the brand’s strong DNA and heritage.”