Gowardhan Ghee Partners with Sony TV's KBC Season 14

Gowardhan Ghee, Parag Milk Foods Limited's flagship brand, collaborates with Sony Entertainment Television’s knowledge-based game show, Kaun Banega Crorepati – Season 14, to launch its new communication initiative #GarvSeGowardhan.

Akshali Shah, Senior VP, Strategy, Sales and Marketing, PMFL said, "KBC host Amitabh Bachchan’s charming personality and humbleness brings an unwavering fanfare to this game show. The mention of “aapko milta hai Gowardhan Ghee ki taraf se Gauravshali uphar” by Amitabh Bachchan has enormous appeal and would aid in extending our pride #GarvSeGowardhan to the next level."

As per the company, #GarvSeGowardhan is an attempt to convey the mutual feeling of pride felt by millions of customers, farmers, and the Parag Milk family. In this association with Kaun Banega Crorepati, whenever a hot seat contestant reaches the second “Padaav” of the game, which is winning a minimum of Rs 3,20,000, they will also win a prize of yearly supplies of Gowardhan Ghee.

Along with KBC, the campaign kicks off across multiple consumer touch-points such as television, out-of-home, digital and experiential activations.