Gunnar Optiks signs 3-yr licensing deal with ESL

Gunnar Optiks has signed a three-year licensing agreement with a leading esports company ESL. Both companies have collaborated to bring both esports players and fans alike a new range of ESL-branded gaming glasses.

As part of the agreement, Gunnar and ESL will be working hand-in-hand to introduce two collaborations later this year, with more to come in 2021 and beyond.

David Hiltscher, Vice President, Shop, Merchandise and Licensing, ESL Gaming, said, “As we continue to lead exponential growth in esports, we also strive to professionalize the athlete experience in esports. With our goal of providing unique and innovative functional esports products, it made perfect sense to partner with the leaders in gaming glasses, Gunnar Optiks. We look forward to equip players across the globe with ESL gaming glasses designed specifically for esports players and their fans.”

Georgina Petrie, Director, Marketing, Gaming, Gunnar Optiks, stated, “From humble beginnings in 2006, Gunnar quickly recognized the need to support gamers by creating eyewear that would both heighten their gaming experience in addition to protecting their eyes. With gamers being so core to our brand, the partnership with esports powerhouse ESL is part of a strategic alignment we’ve been pursuing in order to deliver new and innovative glasses directly into the hands of the people that need them most.”