HanesBrands and G-III Apparel Group Forge Strategic License Agreement for Champion and C9 Champion Outerwear in North America

HanesBrands, a renowned global authority in iconic apparel labels, and G-III Apparel Group, Ltd., a distinguished global player in the fashion industry, have officially unveiled a strategic, multi-year licensing agreement. This landmark deal encompasses the creative design, manufacturing, and expansive distribution of outerwear for the esteemed Champion and C9 Champion brands exclusively in North America. Furthermore, both companies are poised to explore additional prospects within Champion's worldwide network, further solidifying their role as key partners in the brand's global expansion efforts.

Vanessa LeFebvre, President, Global Activewear said, “We are thrilled to work with G-III’s team of world-class experts in expanding and elevating iconic brands, making them a powerful partner as we grow Champion globally. G-III’s proven track record in category expansion and their best-in-class global infrastructure will enable us to reach a wider consumer base who already are, or will soon become, loyal to the Champion brand for generations. Champion is an inspirational lifestyle brand born from sport with a vision to be defined not by what we make, but by what we do. This partnership creates a significant opportunity to leverage G-III’s expertise in the outerwear category and their diversified distribution network, which will enable us to extend our offerings and support the brand’s lifestyle proposition.”

Jeffrey Goldfarb, Executive VP of G-III Apparel Group Ltd said, “We are excited to welcome Champion, an iconic American brand that is rooted in sports and an active lifestyle, to our portfolio of over 30 globally recognized brands. Our vision is to build on the brand’s legacy and create quality heritage pieces which complement and enhance Champion’s principles of self-expression. This license aligns perfectly with G-III's core competencies in outerwear, is a strong complement to our other brands, and will fit seamlessly into our already well-developed outerwear divisions and global network.”