Hard Rock enters energy drinks segment

A new line of Hard Rock-branded energy drinks recently made their debut in South Florida, and it will serve as a test market for a broader roll out of these beverages.  And, these drinks were created by a business development arm of the Seminole Tribe of Florida, which purchased the Orlando-based Hard Rock International in 2007. A new venture, Enterprise Beverage Group, of which Seminole Tribe of Florida is a majority owner, has been established to produce, distribute and market these drinks. The three flavours of this energy drinks–original, paradise punch and sugar-free, are on sale currently Florida and the test marketing will be expanded, shortly. \"This energy drink has the power to help people ‘rock’ harder, and it is an exciting new step for us,” said John Galloway, chief marketing officer and vice president of marketing, Hard Rock International.