Hasbro renews licensing with Disney for Star Wars, Marvel

Hasbro and The Walt Disney Company signed an agreement renewing Hasbro’s licensing rights for Star Wars and Marvel.

Under the Marvel license agreement, Hasbro will continue to develop a wide range of toys and games for Marvel’s global Universe of more than 8,000 characters, including Iron Man, Spider-Man, Captain America, Black Widow and Black Panther.

The Star Wars license agreement includes the rights to toys and games based on entertainment like Star Wars: The Clone Wars and The Mandalorian, incorporating fan-favorite characters such as The Child from The Mandalorian, affectionately known as Baby Yoda.

The agreements are multi-year agreements. The agreements cover entertainment released during their terms for the respective franchises, including all film and television properties as well as properties from Disney+.

Brian Goldner, Chairman and CEO, Hasbro, said, “We are pleased to build on our relationship with Disney and extend our agreement for Marvel and Star Wars franchises. Disney’s celebrated franchises are consistently ranked as top toy properties and provide expansive content for us to build upon for years to come.”

Ken Potrock, President, consumer products commercialization, Disney Parks, Experiences and Products, stated, “Our longstanding relationship with Hasbro has provided generations of Disney fans with quality play experiences. Continuing this successful collaboration for our Marvel and Star Wars franchises enables families and fans around the world to immerse themselves in our iconic stories and engage with our rich characters.”