Hasbro Teams Up with Target for Exclusive Transformers Collabo

Hasbro has announced an exciting collaboration between Transformers and retail giant Target: Transformers Generations Target Optimus Prime and Autobot Bullseye. This exclusive partnership showcases the iconic Autobots leader, who transforms into a Target delivery truck in just 30 steps. 

The figure boasts intricate details inspired by Target's delivery trucks and comes complete with a Matrix of Leadership accessory. Additionally, the included trailer attaches to the Optimus Prime figure in truck mode, unfolding into a formidable battle station. Accompanying this is the Autobot Bullseye figure, transforming from a dog into a mailer package reminiscent of Target's beloved icon.

Preorders for this exclusive product are available solely on Target.com.

The unveiling of this Optimus Prime collaboration coincides with Target's month-long celebration honoring the 40th Anniversary of Transformers. Throughout March, Target will feature weekly exclusive product reveals and preorders as part of the commemoration. Fans can catch the latest product reveals every Thursday at 11 a.m. EST on Hasbro Pulse's fanstream YouTube channel, with the option to preorder these exclusive Transformers 40th Anniversary products at Target's The Collector Spot.