H&M ties up with Netflix to launch 'To All The Boys I've Loved Before'-inpired line

Fast-fashion retailer H&M has collaborated with Netflix to launch a new collection based on “To All The Boys I’ve Loved Before”.

“To All The Boys I’ve Loved Before” is a hit teen movie franchise on the streaming service. The latest collection has been launched on the fast-fashion retailer’s online store.

The new line is reportedly inspired by lead character Lara Jean. The collection includes six pieces, slogan tees, a pink puff shoulder dress, crop tops and floral prints.

Emily Björkeheim, Head, H&M’s Design Divided, said, “This new spring collection is our celebration of the rom-coms, channeling the fashion, charm and inclusive message of the two films.”