The Hundreds Unveils Britney Spears Collection
The Hundreds Unveils Britney Spears Collection

The Hundreds is bringing an apparel collection inspired by the “princess of pop,” Britney Spears.

The company said in a statement, “The Hundreds adores Britney Spears, like everyone else on Earth, and the opportunity to create this one-of-a-kind collection with Epic Rights, the licensing agent, was one we couldn’t pass up.”

“The year 1999 feels like a century ago with all that’s happened since, but we still remember it like it was yesterday. So, it only made sense we’d focus on such a beautiful time when things were just simpler, and way more fun. Britney Spears was the soundtrack to that time in our lives. Whether you played her debut album on non-stop repeat in your Discman or just simply couldn’t escape the Diamond-certified classic anywhere you went, Britney left her mark on each and every one of us. This collection celebrates that colossal moment in time,” it added.

The Hundreds Unveils Britney Spears Collection

The new Hundreds x Britney Spears collection includes a line of t-shirts and hoodies. To celebrate 1999, The Hundreds brought back some of the most memorable pieces of that era, including puffy nylon pullover jackets, mock-neck fleeces and baggy football jerseys, all designed with Spears and her legacy in mind.

The new line is available on The Hundreds App or online shop, as well as The Hundreds Los Angeles, Calif. flagship on Fairfax and other select retailers worldwide.

 
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