Irregular Choice, Cloudco tie up to launch Care Bears-inspired accessories line

Irregular Choice, an online retailer, has collaborated with Cloudco Entertainment, owner of entertainment brand Care Bears, to introduce a Care Bears-inspired accessories collection. The line features new styles that showcase each bear’s individual personality.

Roubina Tchoboian, Vice President, International Licensing, Cloudco Entertainment, said, “We are thrilled to be launching another accessories collaboration with Irregular Choice. Their creative approach brings the Care Bears to life in such a fun and unique way that we know our fans will love.”

Irregular Choice x Cloudco Entertainment is a 34-piece collection, highlighting the CareBears’ belly badge powers.

Sally Glover, International Brand and Marketing Manager, Irregular Choice, stated, “Irregular Choice has always been about spreading joy, playing with color and having fun, so skipping through Care-A-Lot, a world filled with rainbows, fluffy clouds and cute, cuddly bears, was a perfect fit for the brand. We had so much fun creating this Care Bears collection and can’t wait to share it with the world.”