Jada Toys Extends Partnership with Universal Brand Development

Jada Toys Inc., a leading manufacturer of high-quality die-cast vehicles and collectible figures, and Universal Brand Development have renewed their long-standing licensing agreement.

Jada Toys began collaborating with Universal in 2015 and has extended their agreements for further multi-year terms starting in 2023. Jada Toys will continue to expand its vehicle and figures offerings for some of Universal's most popular franchises, including the blockbuster Fast and Furious Saga.

Bill Simons, CEO of Jada Toys said, "Our partnership with Universal has allowed us to take our vehicle and figures lines to new worlds and audiences. We are incredibly proud to renew this partnership and continue to bring our innovative approach and expertise to life in 2023 and beyond." 

New Fast and Furious product launches are in the works and expected to debut in 2023 alongside the highly anticipated 10th film in the Fast and Furious Saga, Fast X, which is scheduled to release in theatres in May 2023.

Joe Lawandus, GM and Senior VP of global toys and hardlines for Universal Brand Development stated, "Jada delivers highly-detailed die-cast replicas and RC vehicles that drive incredible engagement with our fans around the world. We look forward to bringing more innovation and collectability with Jada."