Lady M Confections Collabs with Sanrio's My Melody, Unveils Lunar New Year Gift Set

Lady M Confections, creator, Mille Crêpes, will collaborate with Sanrio to release the Lady M x My Melody Lunar New Year Gift Set. The gift box features illustrations of My Melody throughout and includes six drawers with Lady M Bon Bons. 

2023 is the Year of the Rabbit, making Lady M's collaboration with the Sanrio character even more meaningful as My Melody is a cake-eating white rabbit. 

Ken Romaniszyn, CEO, Lady M said, "We are overjoyed to collaborate with such an iconic brand – especially to celebrate the Lunar New Year. When it comes to the Year of the Rabbit, it was a harmonious choice for Lady M and My Melody to create something so beautiful and meaningful. This season, we are wishing everyone happiness, prosperity, and hope in the year to come!" 

Lady M's limited-edition keepsake box features an interactive 3D pop-up diorama of My Melody and pull-out drawers containing the candy and the red envelopes for gifting. 

Craig Takiguchi, COO, Sanrio stated, "With Lady M's 20+ years in the luxury lifestyle food space, and Sanrio's commitment to being part of life's special moments, our two brands were able to come together and create something truly special for our fans. Together, we were able to elevate super cute food for a truly memorable Lunar New Year celebration. It only makes sense to spotlight My Melody for 2023's Year of the Rabbit with festive and limited-edition keepsakes adorned with beautiful red and gold designs to bring good fortune and prosperity into the new year." 

The gift set includes five exclusive red envelopes along with a matching greeting card and envelope and a custom-designed gift bag. Lady M also offers a five-pack red envelope bundle for purchase separately, featuring the limited-edition red confetti envelopes. Both the gift set and red envelope bundle are currently available. 

Lady M is also launching a Lunar New Year gift set and cake bundle, giving customers the option to purchase a Lady M x My Melody Lunar New Year gift set and the fan-favorite Red Bean Mille Crêpes cake together.