Lingerie brand Janet Reger signs new global licensing deal with Hoplun

Janet Reger, the British lingerie brand, has signed a new global licensing deal with one of the world’s largest lingerie and swimwear producers, Hoplun.

Erik Ryd, Chief Executive Officer of Hoplun, said, “It’s amazing to think that over 50 years ago Janet Reger was the first lingerie brand that really celebrated being a woman. This ethos still exists today, and we are excited about both the collaboration and the opportunity to bring the Janet Reger Rouge brand to new, global markets.”

Janet Reger x Hoplun range covers four design stories and spans 36 pieces. Consumers will be able to select from briefs, tangas, and knickers that are complemented with statement bodies, lace cami tops, and an off-the-shoulder top.

Aliza Reger, Chief Executive Officer, Janet Reger, stated, “Hoplun’s expertise and manufacturing capabilities paired with the Reger heritage make the perfect partnership. I am delighted to work with Erik and the Hoplun team and look forward to sharing the collection later this year.”