Maurizio Distefano Licensing (MDL), responsible for licensing the children’s animated adventure-comedy-fantasy Tara Duncan in Italy, has recently announced a significant deal with publisher Edizioni Play Press. The collaboration involves the development of an extensive range of products inspired by Tara, her friends, and her adventures on the magical planet OtherWorld. These products include coloring books, activity books, as well as word and number puzzle books.
The product range, strategically aimed at the core audience of ages 6–9, is set to be available in kiosks throughout Italy starting in January. This marks the initial licensing agreement for Tara Duncan in Italy and comes shortly after MDL was appointed by licensor Princess Sam Consumer Products (PSCP) to oversee the property's management in the country.
Laurent Taieb, Head of Licensing, PSCP, said, “We knew when we signed MDL to the Tara Duncan campaign for Italy that we had a strong partner in a key region, and so it has proved. Signing a leading name like Edizioni Play Press is a real coup for the property, which I am sure will go from strength to strength in this important market.”
Davide Ferri, President, of Edizioni Play Press said, “We embrace challenges, and Tara Duncan represents for us a new and thrilling adventure to tackle, as always, with commitment and care. We look forward to delving into the production of our magazines dedicated to this brand-new character, in whom we believed from the very beginning. We will bring professionalism and passion to provide the readers with the quality that distinguishes us, and we all hope that Tara Duncan achieves the success she deserves."
Maurizio Distefano, President, MDL said, “This exciting and innovative property has enormous potential in Italy, and announcing a major name in publishing as the first licensee underlines that fact. We’re thrilled to be working with Edizioni Play Press on this fast-growing property.”