Mr. Bean making his way to India

Endemol Shine has entered into a partnership with Black White Orange Brands, India’s leading brand licensing companies, to bring its long-running IP “Mr. Bean” to India. This is the first agency appointment for the brand in the country.

With this deal, both companies will be working hand-in-hand to bring brand extension, creative ideation and merchandise to life. The agreement further represents the aim of Endemol Shine to grow the licensing business in India.

In order to drive growth in the ever-evolving market, this agreement will see Black White Orange explore new and innovative brand licensing opportunities for “Mr. Bean” in the country.

Jane Smith, Group Director, brand licensing and gaming, Endemol Shine Group, said, “‘Mr. Bean’ has a huge fan base in India, and we are delighted to be partnering with Black White Orange to bring consumer products into this exciting new territory for the market. Their creative approach to the brand and their knowledge and track record of delivering success in India makes them an ideal partner.”