Naina Jain's New Line Of Ensembles Reimagines The Art Of Bandhani

The year 2021 has begun by touching the sky, infinitude of hope, a canvas of glory. To bring this idea come to life, Label Naina Jain has launched her state-of-the-art collection, ‘Khoya Khoya Chaand’. The collection is more than just an assembly- each piece narrates a story of traditional Bandhani work right from the rural artisans of India, melted with the urban styles and unique color palettes.

A celebration of minimalistic textures, bold colors, and delicate embroidery, Naina Jain’s new collection is an assemblage of Sarees, Suits, and Lehengas in Chiffons, Organzas, Silks, and Chanderis. The array brings a whiff of fresh air to Bandhani, as the spotlight this time is on the illumination of a different kind, mirror work spangles splashed across clothes bedecked with intricate embroidery.

According to the designer, “My fascination with the style of embellishment stems from its never-ending potential, the luminosity of mirror, its ability to reflect, and refract. Its universality and sheer style across silhouettes.” Through her use of fine Indian fabrics and the country’s most talented craftspeople, Naina Jain has sought to redefine age-old Indian traditions in the contemporary era, creating a style that is both rich in Indian aesthetics and modern sophistication.

From Sarees, with a play of Tie & Dye, Skirts with Flared Shirts to Kurtas and Kaftans- the collection has something in store for everyone. With the use of tie & dye in a different technique on flowy and dreamy fabrics like Organza, Silk, Chanderi, and Chiffon, the pieces are lightweight and toned down- making it an impeccable choice for those who like to invest in ensembles that can be worn at multiple occasions. The amalgamation features garments that have not only combined bandhani with exquisite embellishments but also married it with craft techniques giving bandhani a never-seen-before update.

The opulence of the collection can be seen through the use of color shades like Reds, Yellows, and Purples making the entire attire a classic hit. The introduction of unique and interesting silhouettes with alluring necklines and loose-fit blouses is truly crafted to make you look like a star.

‘Khoya Khoya Chaand’ is a showstopper in its purest sense, with meticulously hand-crafted garments with years of experience in the traditional art form of Bandhani.