NBA, Louis Vuitton enter into multi-year agreement

The NBA and Louis Vuitton have announced a multiyear partnership. With this, both of them will bring a capsule collection of apparel and accessories, designed by Virgil Abloh, Creative Director of Vuitton menswear.

Mark Tatum, Deputy Commissioner, NBA, said, “We have done other collaborations with other fashion houses before, but nothing at this level and at this scale. We know from social media that our fans follow that and are big fans of the Louis Vuitton brand. We know that they’re going to be excited about this new partnership and collaboration. The NBA is the most international league and most-followed league globally of any sports league, so it’s obviously a natural between the NBA and Vuitton.”

Louis Vuitton will reveal the exclusive travel case made for the Larry O’Brien Trophy, which goes to the NBA finals winner every June.

This is Vuitton’s first partnership with a North American sports league; however, the fashion brand has secured many other sports deals in the past.

Michael Burke, Chairman and Chief Executive Officer, Louis Vuitton, stated, “If it’s a trophy that people dedicate their entire lives to, if it’s a trophy that represents overcoming adversity and striving for perfection on a multiyear journey, then it’s a trophy we’re interested in because those are the same values that Vuitton has.”