Perry Ellis International Partners with Poetic Brands for the SS24 Farah Youth Collection

Perry Ellis International, the renowned global fashion house, is thrilled to announce a new licensing agreement with Poetic Brands Limited for the launch of the Farah Youth leisurewear collection for boys aged 4-14 in the SS24 season. This exciting global collaboration merges the distinctive style of Farah menswear with the vibrant essence of contemporary youth fashion.

Oscar Feldenkreis, CEO and President of Perry Ellis International stated, “The fusion of two proven creative trend-right fashion brands is the perfect union to engage a new youthful budding demographic. I am confident this will broaden the brand awareness and appeal for Farah, as a timeless lifestyle brand.”

Poetic Brands is part of the PDS Multinational Group, which specializes in Adults, Kids, and Babywear Licensed Apparel paired with design influences from pop culture, sports, music, and entertainment. Their innovative team of experts designs and delivers beautiful multi-product ranges to Europe’s largest retailers. Additionally, Poetic Brands offers global sourcing solutions with fully accredited supply partners backed up by a market-leading compliance team with a zero-tolerance ethical policy. “We are really excited about the launch of the SS24 Farah Youth collection with a renewed brand identity that follows the Farah Mainline Collection, to ensure our Farah customers fall in love with the brand journey from a young age,” stated Stephanie Pisano, Farah Youth Brand Manager.

The Farah Youth collection offers a wide range of clothing options, including stylish tees, woven shorts, swimwear, joggers, outerwear, and casual shirting. Designed to resonate with the highly coveted Gen Z and Alpha generations, this cohesive and fashion-forward collection embodies the essence of Farah menswear, guaranteeing that each piece exudes unmatched style and exceptional quality.

The Farah Youth collection will be available for purchase at leading retail stores and online in February 2024, across territories spanning the United Kingdom and Europe.