Poeticgem Expands Portfolio with Little Mistress Brand Intellectual Property Acquisition
Poeticgem Expands Portfolio with Little Mistress Brand Intellectual Property Acquisition

PDS Limited, a global fashion solutions company, is enhancing its range of customized offerings, including sourcing as a service and brand management. Poeticgem, its UK-based vertical, has recently acquired the brand intellectual property (IP) of Little Mistress, marking a significant step in Poeticgem's commitment to delivering high-quality fashion experiences across the global fashion value chain.

Under this agreement, Poeticgem gains ownership of various brands under Little Mistress and will also be responsible for designing, sourcing, and distributing the Little Mistress portfolio of brands worldwide. Founded in 2010, Little Mistress is renowned for its occasion wear, offering hand-embellished designs, luxurious fabrics, and a wide range of womenswear, from bridesmaid dresses to casual everyday looks. The fashion house is also known for creating white-label brands for high-street fashion. Mark Ashton, the CEO and Founder of Little Mistress will continue to lead the brand under a new trading name, Moda and Beyond, within the Poeticgem Group.

Pallak Seth, Executive Vice Chairman of PDS, stated, "PDS has been a trusted partner to global brands and retailers for nearly 25 years. Our extensive domain knowledge, exceptional design capabilities, and technical expertise have propelled our Company into the forefront of end-to-end brand management. Poeticgem has successfully established a portfolio of collab and influencer-led brands, and Little Mistress would be a novel addition to this portfolio."

Sanjay Jain, Group CEO, added, "PDS is a plug-and-play platform that is adept at creating bespoke solutions to meet the unique requirements of retailers and brands globally. We as a Group are expanding our portfolio of brands and brand management solutions, enabling us to drive value-accretive businesses."

Anuj Banaik, Managing Director of Poeticgem Group said, "We are delighted to welcome Mark Ashton and his team as they join the Poeticgem family, as they embark on this thrilling journey with us, embodying a perfect match with our ethos and values. This aligns seamlessly with our overarching vision for the brand's business, which revolves around providing exceptional and unique fashion experiences to our valued clientele."

This agreement marks an exciting new chapter for Poeticgem and Little Mistress as they collaborate to create a dynamic and innovative future.

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