ProV Foods Partners with Chef Sanjeev Kapoor and KS Narayanan

ProV Foods, a leading integrated commodities conglomerate with a large-scale presence in the dry fruits, nuts, seeds, and berries segment, has partnered with celebrity master chef Sanjeev Kapoor and food and FMCG veteran KS Narayanan to inspire Indian consumers to choose healthier snacking choices for nutritious living and sustained well-being.

Chef Sanjeev Kapoor will be the brand and growth ambassador for ProV and will help develop new value-added ProV branded dry fruits, nuts, and seeds products tuned to the Indian palate. KS Narayanan, with his 30+ years of experience in the food and FMCG industries, will help leverage growth, international quality food processing capabilities, and technical know-how on the creation of trademarked ProV products. 

Jhawar, Shalin Khanna, and Deepak Agrawal, Co-founders of ProV, said, “There exists a large vacuum in the healthy snacking space in India, especially so in the nuts and dry fruits category and with master chef Sanjeev Kapoor and food industry veteran KS Narayanan ProV will be able to reach more consumers looking for a trustworthy brand offering them innovative products from natural to flavor augmented healthy snacks.”

ProV stands for Protein in every bite, loaded with multivitamins that are vegan, natural, healthy, and naturally cholesterol free. It focuses on three essential pillars of success - Quality Produce, Farm to Table Approach, and a Multitude of Convenient Choices for Consumers The wide range of products is available on the website and at all the leading e-commerce and quick commerce sites and has a significant offline presence in modern trade and general trade stores.