Puma inks long-term deal with PSV Eindhoven

Puma has announced a new long-term partnership with PSV Eindhoven, a Dutch football club. As part of the agreement, the sports company will become the official kit supplier of the club, starting in July 2020.

Frans Janssen, Commercial Director, PSV, said, “Puma and PSV share the will to be better every day; that ambition is the foundation of this partnership. Their motto ‘Forever Faster’ is something that we recognize and embrace. We are very proud to team up with a global brand that gives us the opportunity to stay unique.”

“Quality, comfort, and authenticity are our main wishes regarding sportswear. They are all in the Puma DNA. PSV is very honored to be welcomed into the PUMA family, joining great clubs such as Manchester City, AC Milan, BVB Dotrmund and Valencia,” Janssen added.

Johan Adamsson, Director, sports marking and sports licensing, Puma, stated, “PSV Eindhoven is one of the proudest and prestigious clubs in Europe, with incredible football history. We are truly excited to partner with such an illustrious, well-supported club as they strive for continuous success on the pitch. We look forward to welcoming PSV Eidhoven into the Puma family and supporting them in achieving their ambitions.”