Rupa Group inks pact with Fruit of the Loom Inc

Oban Fashions - the wholly-owned subsidiary of Rupa and Company Limited, has inked license pact with American company Fruit of the Loom, - a wholly-owned subsidiary of Berkshire Hathaway Company. As per the agreement, Rupa and Company’s subsidiary has rights to manufacture, distribute, advertise and sell Fruit of the Loom branded innerwear and outerwear products for men, boys, women, girls and toddlers in India, under their brand name. “At Rupa Group, we are gearing up for rapid expansion and brand licensing is a huge opportunity for us. We would like to leverage this infrastructure and bring several new brands to India. and style while enriching customers' lives through comfort, performance and fun,” said Siddhant Agarwal, Vice President - project and acquisition, Rupa and Company Limited. Looking to position Fruit of the Loom in premium segment, Oban Fashion will retail their products in 30,000 outlets over the next 5 years. This is the second international brand, which will be produced and marketed in India by the Rupa Group after FCUK.