The Sandbox and Banijay Brands Collab to Bring "Peaky Blinders" and "Black Mirror" to the Metaverse"
The Sandbox and Banijay Brands Collab to Bring

The Sandbox, a decentralized virtual world and subsidiary of Animoca Brands, has announced a strategic partnership with Banijay Brands to develop metaverse spinoffs for the renowned series "Peaky Blinders" and "Black Mirror."

In the "Peaky Blinders" metaverse experience, users will be immersed in the series' universe, offering a fresh perspective. Developed over multiple seasons, each season will add new layers to the themes of deceit, destruction, power, and salvation within the "Peaky Blinders" universe. Features include fetch quests, secret routes, exploration, and community fan gatherings. Sebastien Borget, Chief Operating Officer and Co-Founder of The Sandbox, expresses excitement about offering fans the unique opportunity to become characters in the world of "Peaky Blinders."

The metaverse spinoffs for "Black Mirror" in The Sandbox will enable fans to embody different characters in a universe inspired by the series. Each experience is centered around a main theme or character from a "Black Mirror" episode, allowing users to unlock different areas, make connections, and explore the "Black Mirror" world on a deeper level. The integration will feature a comprehensive range of NFTs and avatars.

Borget said, “‘Black Mirror’ has become a cult classic in the pop-culture landscape with its creative storylines and jaw-dropping endings. The futuristic settings and nod to innovative technology make this partnership exciting as we move closer to a future where these imaginary technologies become a reality.”  

Lex Scott, Commercial Director, Gaming and Gambling, Banijay Brands said,  '"Peaky Blinders’ and ‘Black Mirror’ have cultivated extremely passionate, global audiences that want to engage with the brands in fresh and exciting ways. Both series inhabit such visually complex and layered worlds, and we can’t wait for fans to explore these further through The Sandbox.” 

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