Sangeeta Boochra Unveils Vividh Collection

Sangeeta Boochra has launched a new contemporary jewelry collection called "Vividh" in collaboration with content creator Nitibha Kaul at Bergamo Delhi, an Italian restaurant. The brand is well-known for its rustic bohemian and luxurious Indian designs that take inspiration from the diverse cultural traditions and rustic beauty of Indian villages. 

Their unique pieces often feature indigenous materials and intricate craftsmanship with an eye for detail. The brand caters to luxury fashion enthusiasts worldwide and has become renowned for showcasing the talents and creativity of local artisans. The Vividh collection was inspired by Kaul's diverse experiences and includes a mix of traditional and modern pieces such as earrings, necklaces, bracelets, and rings. 

The collection showcases intricate designs, patterns, and bright hues, with natural lines, symmetrical shapes, metalwork, and sparkling gemstones giving it a timeless elegance and artisanal skill. Nitibha Kaul and Sangeeta Boochra curated each piece to add a touch of perfection and make every occasion special.

Nitibha Kaul, Content creator said, "The pieces are built upon the idea of celebrating the feminine in oneself at all points in time. They are meant to be worn everywhere and complemented by everything. I have always admired the brand's exquisite craftsmanship and attention to detail. So, it's an honor to work so closely with a house that has such a rich legacy and heritage."

Abhineet Boochra, Co-Founder of Sangeeta Boochra said, "A testament to the beauty of simplicity." He added that “the collection reflects the brand's commitment to keeping the craft alive while evoking the raw, natural textures and earthy hues that sit so well with Nitibha's vision towards the design.” He emphasized the fact that the effort has brought together two different perspectives to create something that pays its ode to the past and the present."

Riteek Boochra, Director at Sangeeta Boochra further went on to praise the collaboration for its bold statement and the underlying concept. He said, "It was a pleasure working with Nitibha to create something that stands as a symbol of the simple joys and the beauty of the unknown. The unique cuts give a sense of individuality while the contemporary wide range appeals to everyone."