Sansui collaborates with YRF to promote their new line

Japanese consumer electronics giant Sansui in association with Jaina Group has launched a new line of tech-powered consumer durables and electronics. The product portfolio includes smart televisions, washing machines, audio devices, air conditioners, refrigerators, small kitchen appliances etc. Sansui has collaborated with Yash Raj Films to promote their new line. In accordance with the same, the star cast of ‘WAR’, one of the most awaited movies of 2019 including Hrithik Roshan and Tiger Shroff will promote the products till the movie premiers on 2^nd October. “Communicating with the consumer is becoming easier by the day thanks to the advancements in technology; above the line communication has now become imperative. Cricket, politics and movies are what interest the Indian audience at large. YRF movies are the most awaited films in Bollywood and through this collaboration we aim to reach out to the vast diversity of audience. We have long term strategies in check when it comes to harnessing the power of this platform (Bollywood) to connect with our consumers”, said Dr. Abhishek Garg, Executive Director, Jaina Group marking the occasion. Sansui has been an active promoter when it comes to cricket. Highlighting the same Dr. Abhishek Garg, Executive Director, Jaina Group said, “We have a strong strategic partnership with the BCCI and are present in almost all major series. Recently we had Sansui ropes at the ground in South Africa-India series.” Talking about the content partnership with Netflix he said, “A more cohesive relationship is on the drawing board wherein we are in the process of integrating our content partners for consumer centric schemes. We are looking at free memberships for a few months and such.”