Spin Master Drafts Licensing Deal For PlayStation Games

The Canadian toyco is teaming up with Sony Interactive Entertainment to expand PlayStation’s gaming brands in the CP space, with a toy line slated to launch in 2024.

Toronto’s Spin Master has signed a global licensing deal with Sony Interactive Entertainment (SIE) to launch toys based on Sony’s PlayStation brand. SIE owns the IP and has developed a wide range of consoles, accessories, services, and video game titles since releasing the original PlayStation console in 1994.

As a part of this new agreement brokered by Sony Pictures Consumer Products, Spin Master will be the global master toy licensee for PlayStation games including popular titles such as God of War and Horizon Zero Dawn (pictured). The toyco’s first range of  PS figures, playsets, plush, vehicles, games, and puzzles will launch in spring 2024.

Meanwhile, Spin Master is forecasting double-digit revenue growth this year, following a 34 percent rise in Q1 revenue ($424.2 million) compared to Q1 2021. And earlier this year, the company inked a multi-year agreement to develop toys based on IPs owned by LA animation studio Skydance (Spellbound).