Spin Master ties up with Rubik's Cube to unveil new Perplexus Puzzles range

Spin Master Corp. has collaborated with world-famous Rubik's Cube to introduce a new rage of Perplexus Puzzles with a twist. The deal has been brokered by The Smiley Company, master licensee for Rubik's.

As part of the deal, both companies will create a co-branded Rubik's x Perplexus range, which will feature a 3-D ball-in-a-maze puzzle and labyrinth toy.

Elizabeth LoVecchio, VP Marketing for Spin Master Games, said, “Collaborating with such an iconic toy like Rubik's Cube is a unique opportunity to expand the fun and challenge of the Perplexus play experience. Perplexus is already captivating minds, both young and old, and we are excited to work together with The Smiley Company to expand the popular line and further push the boundaries of fun and innovation.”

The new product line is perfect for giving kids a head start on STEM without a screen. Currently, the range of new games is in development with the first product set for launch in Summer 2020 and additional toys earmarked to roll out soon after.

Lori Heiss-Tiplady, VP Brand Strategy, The Smiley Company, stated, “Perplexus has become famous for its ingenious sculptural designs and various levels of challenge. These values are perfectly aligned with those that have made the Rubik's Cube the best-selling toy in history.”

“We are committed to extending the brain-boosting credentials of the Rubik's brand by partnering with world-class companies, like Spin Master, who share our goal of nurturing smarter future generations through products that help to learn, boost intelligence and evolve Rubik's STEM accreditation status,” Lori further added.