Starter Black Label, Snipes Unveil Apparel Collection

German-based distribution company TB International, a multi-territory European licensee of Starter Black Label, has collaborated with German streetwear retailer Snipes to create a spring/summer’21 capsule collection.

The men’s apparel collection takes inspiration from ’90s basketball. The new collection features shorts that match baseball-inspired overshirts, boxy tees, and basketball jerseys that all receive graphic accents, finished with co-branded graphic elements.

Daisy Laramy-Binks, managing director, Iconix Europe, said, “It is great to see Starter Black Label join forces with prominent retail giant Snipes to create such an impactful piece of co-branding.”

“We continue to see fantastic activations happening for the brand across Europe, where the Starter brand continues to deliver iconic brand heritage blended with trend-forward collaborations and styling,” Daisy added.