Swiss Beauty Unveils First-Ever Digital Campaign for Swiss Beauty Craze, Featuring Taapsee Pannu

Swiss Beauty, India's fastest-growing beauty and cosmetics brand, has launched its first digital campaign for the Swiss Beauty Craze makeup collection. Designed with multitasking and expressive Gen Z and millennial women in mind, the ‘Don’t Be a Star, Be a Trendstar’ campaign aims to empower young women to embrace beauty trends while setting their own.

The campaign features Swiss Beauty's brand ambassador, Taapsee Pannu, who inspires women to express their individuality through bold makeup. Swiss Beauty Craze showcases top products, including the Eyeliner and Stamp Duo, Baesic Multiface Palettes, Duo Mascara, and Lip and Cheek Macaron. These items are curated to align with the fast-paced lifestyle of today’s women, enabling flawless transformations for work, social outings, or spontaneous plans.

Taapsee Pannu brings her energetic and vibrant persona to life in the campaign video, embodying the brand's youthful and bold essence. The ad film is set to run across various multimedia platforms for six to eight weeks, ensuring widespread reach.

Taapsee Pannu, Actor & Brand Ambassador, Swiss Beauty said, “Makeup is much more than just applying products; it's a form of self-expression. Swiss Beauty Craze's products are designed with a spirited boldness characteristic of Gen Z. These products, especially the Craze Baesic Multi-face Palette, let me seamlessly create the look and depict the unapologetic me. The multifunctional palette has it all - eyeshadow pans, highlighter, and lip and cheek cream. What I like the most is the longevity of these products, which keeps me shining bright all day.”

Vidushi Goyal, CMO, Swiss Beauty stated, “Swiss Beauty Craze collection is all about embracing individuality. The Don’t Be a Star, Be a Trendstar campaign encapsulates the versatility of our products and our continued efforts to instill self-confidence in Gen Z and millennial women by enabling them to craft unique looks with our products. Since our target audience is most active on social media and OTTs, the campaign has been launched across digital platforms.”

Founded in 2013, Swiss Beauty has rapidly emerged as one of India’s top and fastest-growing color cosmetics brands, striving to become the ultimate go-to for makeup enthusiasts. Driven by the insights of Delhi-based Goyal brothers, Amit and Mohit, who possess a deep understanding of the diverse beauty needs across India, the brand blends international cosmetic standards with innovation.