THG has proudly announced a multi-year partnership with Williams Racing, marking its debut ahead of the 2023 United States Grand Prix in Austin. This strategic collaboration positions THG as an official partner in the domains of nutrition, technology, e-commerce, and sustainability.
Under this agreement, Myprotein assumes the role of Williams Racing's official nutrition partner, leveraging its products and guidance to optimize team performance and promote a healthy lifestyle among team members.
Ingenuity is designated as an official technology and e-commerce partner, bringing its data-driven approach, proprietary software, and technological capabilities to manage the global fulfillment of Williams Racing merchandise for e-commerce. THG Eco steps in as an official sustainability partner, actively supporting Williams Racing in implementing efficient carbon measurement practices.
Matt Moulding, the Chief Executive Officer of THG said, "In a world where nutrition powers performance, technology fuels innovation, and sustainable practices safeguard our environment, THG is exceptionally poised to contribute our expertise to Formula 1 - the pinnacle of global motorsport. This partnership signifies a confluence of knowledge and determination, propelling THG and Williams Racing towards a future characterized by innovation and sustainability."