TLM Consultancy is excited to announce its partnership with Mantra, a distinguished sustainable ready-to-wear (RTW) label created by renowned designer Shalini James. This collaboration brings forth the much-anticipated launch of Mantra's latest collection, Mission Malabar SS23, which pays tribute to the illustrious 150-year history of the handloom industry in India's Malabar region.
Mission Malabar SS23 captures the essence of tradition while celebrating the legacy of Malabar handlooms. The collection showcases an exquisite range of ivory and pastel-colored garments, meticulously crafted for the vibrant summer season. Ivory, an integral element of Kerala handlooms, imparts a pristine and serene quality to the ethereal textiles, defining their timeless character. Complementing the ivory hues, the collection introduces powder-puff pastels that elegantly dance around, creating a harmonious balance that enhances the true essence of the palette. Throughout their process, Mantra endeavors to implement a circular business model, focusing on sustainable sourcing and packaging, extending their commitment to every aspect.
The brand's vision revolves around an understated version of luxury, aiming to democratize modern design and enduring quality. By emphasizing transparent pricing, sustainable sourcing, slow consumption, and minimalistic design, Mantra challenges conventional notions of luxury.
The Malabar region of Kerala has a captivating history intertwined with the Basel Mission, a Swiss-German Christian missionary society established in 1815. The Basel Mission's involvement in the handloom industry brought significant success to Mangalore, their first Indian station, where they established a weaving factory. The introduction of the "flying" shuttle and the Malabar looms revolutionized weaving techniques, enabling local artisans to create exquisite furnishings and dress materials that gained high demand in Europe. Today, the Mission Malabar SS23 collection serves as a tribute to this remarkable history, seamlessly blending the past and present in a contemporary fashion narrative.
Mantra embraces purposeful design deeply rooted in India's extensive textile heritage. With a focus on women's ready-to-wear collections, their creations reinterpret timeless silhouettes to harmoniously integrate into modern lifestyles. Each garment is meticulously crafted, showcasing expert craftsmanship and meticulous attention to detail, ensuring both aesthetic appeal and lasting quality. Mantra is an incantation that epitomizes Shalini James' distinctive philosophy, reflecting the rich tapestry of Indian textiles.
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