Tommy Bahama ties up with Boomer Naturals for wellness products line

Tommy Bahama, a lifestyle brand, has collaborated with a health and wellness company Boomer Naturals for a co-branded collection of wellness products.

The new collection features CB5, a new plant-based, doctor-formulated alternative to CBD.

Doug Wood, Chief Executive Officer, Tommy Bahama, said, “We are excited about the partnership with Boomer Naturals and the opportunity to extend our brand into the wellness category. Our collaboration with Boomer Naturals and their proprietary CB5 formula allows us to offer wellness products to our guests that promote health and wellbeing. It’s one more way Tommy Bahama can help our guests to live a relaxed and healthy lifestyle.”

Tommy Bahama x Boomer Naturals collection includes pain relief roll-on, tinctures, gummies, InstaFreeze pain relief cream and massage oil. The product line-up will also expand to pet treats and pet tinctures in the near future.

Mike Quaid, Chief Executive Officer of Boomer Naturals, stated,  “Tommy Bahama and Boomer Naturals are a perfect fit and we are proud to partner with such a well-respected brand. Our goal at Boomer Naturals is to help people live a balanced and healthier life, and we think that’s something Tommy Bahama’s guests are interested in, too. They enjoy life and want to live it to the fullest. Our line of Tommy Bahama+Boomer Naturals CB5 products will help them do just that.”