Tommy Hilfiger Expands Product Portfolio with Spring/Summer 2023

PVH Corp-owned fashion brand Tommy Hilfiger has signed on acclaimed actor and youth icon Samantha Ruth Prabhu to be the new face of their brand, explicitly endorsing their women's watch category. The upcoming Spring Summer'23 campaign in India, set to launch in April 2023, will feature Samantha as the campaign's star.

Tommy Hilfiger has a tradition of collaborating with multi-talented pop culture icons that embody the brand's principles, and this campaign continues that trend. The campaign highlights Samantha's advocacy of individuality and self-expression while promoting a culture of diversity. The campaign was filmed in Mumbai by Abhitabh Kame.

The Spring-Summer collection for women's watches from Tommy Hilfiger offers a combination of versatile adventure and innovative elegance, featuring a range of everyday casual, dressy, and sporty pieces with unique designs and new details.

Ricardo Cesar Martins, President Movado Group said, “We are extremely excited and proud to work with Samantha to help introduce the Tommy Hilfiger Spring Summer 2023 Watch collection.  This season was inspired by looking to our heritage to reimagine the future.  Bringing new materials, dynamic proportions, and dramatic new colorways, always with a Tommy twist – By clashing distinctive watch design with bold new elements, we deliver fresh new takes on “Classics Reborn” – like Samantha – every design is unique and one of a kind.”

This season’s assortment includes new collections featuring geometric accents, semi-precious stones, and unconventional twists on classic designs. The SS’23 Women’s watch collection offers an array of options in steel, gold plate, and leather for all occasions: Dress to impress this season with coin-edge textured bezels, Roman numeral indexes, and stone set bezels. For the weekend, multifunction Sport Luxe styles on link bracelets or silicone straps make a bold statement in a variety of colorways.

Manufactured by The Movado Group Inc. under license from Tommy Hilfiger and distributed globally through Movado’s wholly owned subsidiaries and exclusive agreements with international distributors, the collection is available at Titan Watches, Helios Watches, Shopper Stop, Lifestyle, premium watch retails, and e-commerce websites in India.