VP Racing Fuels Renews Licensing Agreement with Automotive Accessory Manufacturer, Mr. Brands

VP Racing Fuels, Inc., a global frontrunner in performance fuels, lubricants, additives, and retail, has announced the renewal of its licensing agreement with Mr. Brands, a prominent manufacturer of automotive accessories. The ongoing agreement, facilitated and supervised by VP Racing's exclusive licensing agency, Pacific Swell Brands, ensures the continuation of their prosperous partnership.

Bob Merz, Director of Brand Management and Licensing for VP Racing said, “Mr. Brands has proven to be an incredible licensee over the past three years. Mr. Brands’ product quality and ever-expanding line of automotive accessories is a perfect extension of the VP Racing brand into new product categories and distribution channels, reaching more consumers every day.”

To kick off the new term, Mr. Brands is launching a new line of VP Racing branded auto cleaning tools which includes an assortment of cleaning and detailing brushes, wash mitts, applicators, and microfiber towels. This is in addition to the existing line of VP Racing-branded auto accessories, automotive snow tools, and jumper cables. 

As part of a Father’s Day promotion, VP Racing will offer, for a limited time, auto-cleaning gift sets that include VP Racing’s car detailing appearance products bundled with licensed auto-cleaning tools. At retail, the new automotive cleaning tools are available exclusively at Ollie’s stores. The line will be expanded to other retailers in July.