Versace presents a selection of watches that draw on the fashion house’s signature design language.
The campaign aligns with the brand's focus on festive accessories and gifting during Diwali.
Designed around a gondola-style installation, the pop-up features a landscape-inspired setting that showcases TUMI’s latest designs.
The campaign’s ‘U/A’ concept draws inspiration from film certification terminology, using it to represent the unrestricted spirit of childhood.
The partnership reflects GIVA's focus on making jewellery relevant to everyday occasions, particularly among younger and fashion-conscious customers.
The Spring Summer 2027 collection features relaxed silhouettes designed to encourage comfort and individual expression.
Greenply Industries Limited has launched XPro, a new hybrid veneer range under its Woodcrest brand, designed for contemporary residential and corporate interiors.
The campaign comes ahead of Navratri, when demand for beauty and grooming services typically rises as consumers prepare for festive celebrations.
The initiative combines festive packaging with activities designed to familiarise children with Diwali traditions, stories and symbols.
The collection reflects changing consumer preferences, with younger buyers increasingly looking for innerwear that combines functionality, style and self-expression.
As part of its store expansion strategy, Reva opened an exclusive outlet at Amanora Mall in Pune in July and another in Nashik in September.
The campaign captures Mumbai's contrasting character through its lively neighbourhoods, familiar landmarks and lesser-known corners.
Actor Danish Pandor, who walked at the London showcase, features in the campaign, reflecting the collection's emphasis on individuality and exploration.
The ready-to-wear collection features chore jackets, vintage-washed denim shackets and soft overshirts.
The collection also features products from Third Rush Desserts, the company's recently launched dessert-focused brand.
The limited-edition packs showcase six cultural elements: Sindoor Khela, Dhaak, Pushpanjali, Shankho, Kola Bou and Dhunuchi.
Rosso Brunello has launched its new Leather Essentials collection featuring a range of leather accessories, including wallets, card cases, passport holders, multi-pouches, computer bags, backpacks and duffle bags.
Singh's responsibilities will extend beyond brand communication to include creative direction and product development.
The campaign film unfolds at a campsite beneath a starry sky, where Dimri sits outdoors as the song ‘Badan Pe Sitare Lapete Hue’ plays in the background.
Tamannaah and Lakshya bring their individual personalities to the campaign, which connects Sparx's footwear range with everyday fashion and active lifestyles.
The listing on Nykaa Fashion comes as Cookie Pookie looks to strengthen its position in India's kidswear market.
Through the collection, KIKO Milano is bringing together makeup, festive design and personal expression for the seasonal market.
The collection combines functional design with contemporary styling for consumers who spend extended periods on their feet.
The campaign focuses on how familiar festive practices continue across generations, even as lifestyles and ways of celebrating evolve.
Centred on the question, 'Who wore who?', the campaign uses a mystery-led approach to build anticipation around the new collection.
The latest addition, Ultra Facial Meltdown Recovery Cream, is designed to provide immediate relief for skin experiencing stress or irritation.
The collection will launch on October 12 across Mi Arcus stores, its official website and e-commerce platforms, including Nykaa Fashion and Myntra.
As part of its current product offering, Killer Jeans has introduced Neo Flare, a contemporary interpretation of the classic flared denim silhouette.
The Volaris Dual Time is a reissue of the Xylys 9216 case and is powered by a Swiss Ronda movement.
The launch strengthens Smirnoff's presence in India's growing RTD segment, offering consumers an alternative to conventional beverage choices such as beer.
The collection also features wedges, block heels and platform heels, alongside the brand's best-selling embroidered sneakers.
The campaign films follow Sanon and Bumrah through their respective winter routines, showcasing how Fleece apparel fits into different lifestyles.
The campaign centres on the message, ‘Ho Gaya Na Paste Ka Paste Aur Paani Ka Paani,’ emphasising consistency as a key consideration when choosing ginger garlic paste.
Better Nutrition offers a range of staple food products, including atta, rice, dal, and millets, which the company says contain up to twice the amount of iron, zinc, and other essential micronutrients compared to conventional varieties.
Instead of introducing entirely new characters, the format leverages the familiarity audiences already have with these creators and personalities.
The launch also reflects Monopoly’s continued transformation into a lifestyle brand through partnerships that extend its presence beyond gaming.
The partnership also highlights the increasing role of entertainment intellectual property (IP) in influencing consumer engagement across everyday product categories.
Capitalizing on the popularity of the trend, Staze Beauty collaborated with Chakraborty to transform the beauty moment into a product.
The introduction of Stryker aligns with the brand’s strategy of building a broader lifestyle offering for modern menswear consumers.
The inaugural collection takes inspiration from Tromsø, a Norwegian city known for its winter landscapes and Northern Lights.
Mandanna will represent FUJIFILM India’s imaging portfolio across the country, covering products such as digital cameras, instax instant cameras and smartphone printers, QuickSnap cameras, binoculars, and photo printing solutions.
The launch comes amid rising demand for innovative momo varieties and regional food formats in India.
The campaign also builds on Kriti Sanon’s ongoing association with Zouk, which has now entered its second year.
As part of Lenskart Live: Sounds of Shunya, the company is bringing together 10 artists across five evenings of performances.
The collection reflects a woman’s journey of reconnecting with herself through experiences, emotions and heritage.
The campaign is aimed at consumers who increasingly experiment with skincare products, makeup and ingredient-led regimens.
The partnership comes as India’s protein market continues to evolve beyond its traditional association with fitness enthusiasts, athletes and bodybuilders.
The film highlights scents influenced by desserts, berries, and vanilla, presenting fragrances through a more relatable and immersive lens.
The Harry Potter x Blvck collection is currently available through Blvck’s official online store and select Blvck Paris retail locations worldwide.
The service also provides guaranteed on-time completion backed by a 20 percent money-back assurance.
At the heart of the collection are three bedding themes that reflect different interpretations of the Imperial Grace design philosophy.
The collection is completed by a dedicated saree and lehenga edit featuring floral embellishments, stonework, and intricate festive craftsmanship.
The campaign film follows Tara Sutaria as she prepares for festive gatherings, showcasing how lip colour can serve as the finishing touch to different looks.
The films are set in relatable social scenarios, including large family gatherings, neighbourhood celebrations, and fan club interactions.
Under the partnership, Akhtar will represent Emporio Armani Watches in India and will feature across the brand’s communication and marketing initiatives.
The latest range includes bras, camisoles, panties, leggings and pants, designed to cater to women navigating different aspects of daily life, from work and travel to fitness and leisure.
The investments will be made through minority stakes, allowing founders to retain ownership control while continuing to operate their businesses independently.
The product continues to evolve through software updates and the addition of new AI capabilities and connected experiences.
The partnership debuts with AJIO’s festive campaign, ‘Festival Is Festivalling’, which highlights the diversity of India’s festive season through a modern fashion lens.
The debut edition of FRONT ROW featured 80 curated Autumn/Winter/Festive looks, offering a preview of Westside’s fashion direction for the upcoming season.
The participation highlights the growing collaboration between international fashion platforms and Indian designers.
Through the campaign, Heer by GIVA seeks to present 9KT gold as a contemporary and accessible jewellery option for modern consumers.
The collection focuses on living room furniture, offering a mix of contemporary Italian design, functional features, and adaptable configurations.
The appointment comes as H&M Beauty continues to grow its portfolio in India, offering products across makeup, fragrances, haircare, and body care categories.
According to the brand, the products are vegan, COSMOS Natural certified, and manufactured in Germany.
Bridalwear remains a significant part of ELIE SAAB’s heritage and creative identity, with the designer highlighting its foundational role in the brand’s evolution.
With the launch, CASETiFY continues to expand its portfolio of licensed collaborations, combining pop culture-inspired designs with personalized technology accessories.
Designed for easy application, the product delivers buildable colour, a natural-looking shine, and hydration in a lightweight, non-sticky formula.
The relaunch also expands the range of natural stone dials available in the collection.
The company offers end-to-end services, including solar system design, financing, installation, and after-sales support.
QWEEN said its colours are created through specially developed gold alloy formulations.
The collection is designed to reflect the changing pace of contemporary life, where structured workwear gradually evolves into more expressive evening styles.
Pebble Qore Ultra will be available from October 2, 2026, in three colour variants: Desert Gold, Deep Black, and Deep Blue.
The new collection brings Kiki beyond the brand’s handbags and into standalone accessories designed to personalize everyday essentials.
The brand offers a portfolio that includes sports, running, walking, and lifestyle footwear and is available through direct-to-consumer, ecommerce, and offline retail channels.
The concept blends retail and hospitality, allowing customers to explore fragrances while enjoying coffee in a relaxed setting.
To support the launch, Swarovski has appointed Ariana Grande, the brand’s Global Brand Ambassador, as the face of the campaign.
The campaign launches with a series of films starring the actor duo, aimed at building anticipation for the annual shopping event.
Vedang Raina fronts the campaign as the brand looks to connect with a younger generation of consumers.
This marks the second India-centric campaign led by Nicola Formichetti, Global Creative Director, M·A·C Cosmetics, following the brand’s earlier campaign, ‘Forever in M·A·C’.
The limited-edition dessert will be available at select Havmor parlours across Ahmedabad, Delhi, and Mumbai.
The launch commemorates the 30th anniversary of the MR-G series, which was first introduced in 1996.
The smart glasses also offer up to nine hours of battery life, while flexible temple tips have been incorporated to provide a more personalized fit for users.
The sneaker also includes hidden design elements that further reference the city.
The collection explores the relationship between fabric, form, and contemporary menswear through Soni’s signature design language.
Comprising 49 looks, the Spring/Summer 2027 lineup centers on what the brand describes as a fusion of tailoring and sportswear.
The campaign showcases how silver jewellery is woven into daily moments, traditions, and personal milestones, through stories that reflect women’s unique relationships with their jewellery.
The Fall/Winter 2026 lineup builds on several of TUMI’s established collections, introducing updated silhouettes and seasonal color palettes.
Drawing inspiration from childhood motifs, the collection features designs centered around hearts, flowers, bows and stars.
The launch was supported by a Hyderabad-focused campaign inspired by the city’s strong association with cinema and storytelling.
With this collaboration, the company aims to further expand its reach among consumers while reinforcing its position in the body lotion and cream segment.
The launch comes as consumers increasingly seek skincare products that simplify multi-step routines while maintaining cleansing and skincare efficacy.
The collection is complemented by handbags including totes, satchels, slings and crossbody styles.
With the new campaign, ColorPlus places emphasis on timeless menswear styles interpreted through a contemporary lens.
The campaign draws parallels between life and strategy-based games, emphasizing how personal decisions and choices shape individual journeys.
The newly launched products are now available through leading offline retail outlets across India.
The collection features a range of diamond jewellery pieces designed for regular wear, including rings, bracelets, pendants, and earrings.
The campaign is aimed at a younger generation of consumers who prefer to chart their own path rather than follow convention.
The newly launched curler is equipped with a titanium barrel designed to provide even heat distribution, helping users achieve consistent curls while reducing frizz and static.
With the launch, the brand aims to cater to consumers seeking jewellery that blends craftsmanship, personal expression, and modern aesthetics.
The new advertisement highlights the brand’s extensive colour portfolio while focusing on festive home transformation.
The India launch is backed by ‘Eddie Set Go’, the brand’s debut campaign in the country.
At the heart of the refresh is a redesigned House of McDowell’s Soda can, featuring a more premium aesthetic with orange, teal, and silver elements.
The product is positioned for a range of occasions, from college and workplace settings to social outings and daily use.
The collection is available in three variants—mirror-polished stainless steel, red anodized aluminum, and blue anodized aluminum—with each edition restricted to 200 pieces worldwide.
Set in the lead-up to a festive gathering, the campaign film captures interactions between family members as they prepare for the occasion.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose, and white gold variants.
The debut collection combines contemporary design with traditional handwoven textiles sourced from Chanderi, Varanasi, and Kutch.
Aishwarya Rai Bachchan will once again walk the Le Défilé runway, reflecting the event’s focus on confidence, individuality, and self-expression.
The Blue Belle Collection includes a range of styling tools designed for specific hair care requirements.
The new timepiece was officially unveiled at a launch event held on September 9, 2026, at the SEIKO Boutique, Marks Square, Bengaluru.
The latest inclusion marks a significant achievement for the brand, making VAHDAM India the first Indian brand to be featured in the official Emmys Gift Bag.
The move is part of the company’s broader strategy to evolve into a comprehensive lifestyle brand for modern Indian consumers.
The collection explores the idea of cultural convergence, transforming everyday street scenes, familiar characters, and urban experiences into contemporary rug designs.
Directed by Renell Medrano, the campaign follows Jung Kook as he steps into a pair of Calvin Klein jeans, setting off a transformation in mood and energy.
For southern India, actress Anupama Parameswaran has been featured as the face of Rivaah, representing the campaign for brides across the region.
Part of the Life n Colors portfolio, Prasanaakshi was established with the vision of creating homes that tell stories through thoughtfully crafted décor.
Alongside the campaign, Taneira has introduced its Pujo ’26 Edit, a festive collection curated for the Durga Pujo season.
The newly introduced Sonic Series consists of six portable wireless speakers designed for different listening preferences and usage scenarios.
The latest addition to the brand’s skincare range is designed to deliver long-lasting moisture without leaving behind a greasy or heavy feel.
The Max Fashion Festive 2026 collection launched across India on September 11, with a second product drop scheduled for October.
The travel industry is undergoing a transformation where collaborations are becoming as important as traditional marketing campaigns.
As part of the partnership, Raina will headline the campaign for the brand’s Fall/Winter 2026 watch collection in the Indian market.
The campaign arrives at a time when India’s sportswear industry is witnessing significant growth.
As part of the campaign, celebrity chef Ranveer Brar will continue his long-standing association with Philips Kitchen Appliances.
The brand’s approach to conscious fashion extends beyond traditional sustainability narratives.
Among the standout products is the Cars 20th Anniversary Tow Mater figural crossbody bag, inspired by the lovable tow truck character.
Among the standout products is a Snoopy-themed glass cold cup featuring a Woodstock straw topper, a pumpkin-inspired hat and a green seasonal scarf.
The announcement coincided with the launch of BMW India’s new 7 Series flagship lineup.
The VegNonVeg Samba Mule has been created with adaptability in mind.
Through the partnership, Amazon Specials will serve as the exclusive e-commerce destination for the KT GOAT Edition range in India.
Alongside the announcement, the brand has also unveiled its first digital campaign, titled ‘Made You Look’.
The company stated that all products have undergone independent third-party testing and certification, in addition to real-user evaluations.
the collection has been created to suit a variety of personal styles while offering versatile pieces that transition from daily wear to celebratory occasions.
The LISA × MINISO collection spans a wide range of categories, including bags, apparel, blind boxes and lifestyle accessories.
The product is available in Chocolate, Coffee, and Unflavored variants and is packaged in a 1 kg box containing 28 single-serve sachets.
The launch is part of a broader effort to extend its expertise in sportswear into adjacent categories.
The campaign arrives ahead of the festive season, a period when hosting family and friends takes center stage across households.
The strategy is intended to establish a recognizable shopping habit among consumers and strengthen engagement with the brand.
The launch reflects the company’s growing focus on responsible product design and environmentally conscious consumption.
The newly launched popped chips are available in Magic Masala and Pudina flavours.
For KAWS UNIVERSE, the artist has developed new characters that draw inspiration from celestial and globally recognizable motifs.
Mithila Palkar plays a central role in the campaign, bringing the brand’s message to life through relatable and contemporary styling.
The latest announcement reinforces the company’s ongoing strategy of linking technology innovation with major international sporting events.
The latest collection combines playful storytelling with practical design elements, offering age-specific styles that reflect different stages of childhood.
The partnership marks Anchor Oral Care’s first-ever collaboration with an international sportsperson.
The collection takes cues from architectural details rather than direct structural references.
The partnership marks an expansion of Reebok’s presence in the country beyond apparel and footwear into several high-growth consumer categories.
The latest film focuses on personalised kitchen design solutions and showcases the brand’s Customisable Cabinet Fronts range.
Each character is also inspired by one of QWEEN’s signature brand personas.
Magnum by Safari’s portfolio includes trolley bags and duffle bags, catering to a wide range of travel needs.
The new kiosk represents Supersox’s entry into organised retail and is expected to serve as a platform for showcasing the brand’s extensive portfolio to shoppers in a high-footfall environment.
The launch aligns with Disney’s broader global festivities marking Winnie the Pooh’s centennial year.
Founded by Harsh and Tanvi Somaiya, the Bengaluru-based menswear brand has built its identity around what it calls "young workwear" and elevated wardrobe staples.
Alongside the blonde-focused range, Cadiveu Professional has also introduced Repair Solution, an intensive hair repair treatment developed to target damaged hair.
The association aligns with Vijay Sales’ long-standing focus on trust, reliability, and customer-centric service.
The launch also adds to SHEIN’s expanding portfolio of licensed collaborations.
The collaboration combines Huda Kattan’s expertise in beauty with Cardi B.’s signature confidence and distinctive style.
The future of men's fashion is likely to see even more collaborations that extend beyond clothing.
the collection will feature embellished gowns, sparkling separates and sharply tailored pieces.
The campaign, titled The ONLY Fit, showcases a range of denim styles, including jeans and statement jackets designed for versatility and everyday wear.
s part of the partnership, Tamannaah will feature in the campaign for the GUESS Watches Fall/Winter 2026 (FW26) collection, set to launch in September.
The exclusive release will be available through Mattel Creations’ official website beginning September 4.
Crocs will also host a pop-up showcase at Atmos Ikebukuro starting September 9, where visitors can explore the full collection in person.
FirstCry customers will be able to shop from a curated portfolio of more than 500 Decathlon products spanning multiple sports categories.
The latest collection draws inspiration from the legacy of the Toyota Celica, one of the automaker’s most recognisable sports car nameplates.
Titled ‘Many Ways, One Original’, the new campaign builds on Levi’s ongoing narrative around individuality, self-expression and personal style.
The launch comes at a time when digestive health is emerging as a growing concern among pet owners.
Alongside the toothbrush, Dyson has introduced its own range of oral care products, including a non-foaming toothpaste and a low-foaming mouthrinse.
As 2026 progresses, the intersection of beauty and entertainment shows no signs of slowing down.
At the centre of the new collection is the House’s signature M insignia, which has been transformed into a range of everyday fine jewellery pieces.
Drawing inspiration from Monroe’s iconic visual identity, the range combines VERO MODA’s design language with some of the actress’s most recognizable elements.
The brand stated that efficacy claims associated with the products are based on external clinical studies conducted in May 2026.
Consumer expectations have evolved significantly over the past few years, particularly among Gen Z shoppers.
At the heart of the launch is a collection that seeks to balance style and practicality.
Designed with portability in mind, the lightweight and cordless device can be used at home, in offices, while travelling or during daily commutes.
As part of the campaign, MARS introduced its mascot, MARSIE, to consumers through a three-day activation in Mumbai.
The new lineup includes a variety of beauty essentials and accessories designed for both everyday use and collection purposes.
The event also honoured three winners, who were presented with gift hampers.
The AW26 portfolio arrives as several major entertainment properties reach key milestones.
The watch is limited to 100 pieces worldwide and is now available through Hublot boutiques and the brand’s official online channels.
The collection includes a variety of fan-focused products such as T-shirts, jerseys, hoodies, accessories, and home décor items, offering consumers multiple ways to celebrate the beloved animated film.
The limited-edition collection will be available from 27 August and draws inspiration from the film’s memorable visuals, characters, and enduring style.
The collection includes a range of multifunctional products designed to improve gaming comfort and organisation.
The initiative aims to highlight ingredient transparency and informed food choices through a series of family-focused digital films.
The new collection combines Swiss Beauty’s focus on trend-led beauty products with elements inspired by the wizarding world of Harry Potter.
The launch follows Ben Sherman’s entry into India through leading online marketplaces in 2025.
The campaign highlights the people who offer support and companionship in everyday life, including friends, colleagues, siblings, and even pets.
The collection features three Air Max Plus designs inspired by the Gomu Gomu no Mi, Ope Ope no Mi, and Mera Mera no Mi Devil Fruits.
The Daily Protein Fix range is available in five flavours — Kalimirch, Tandoori, Lemon Herbed, Cajun, and Herbed Garlic.
The Louis Philippe Onam Collection 2026 features a range of festive menswear inspired by Kerala’s cultural aesthetics.
The launch comes ahead of the festive and wedding season, a period that traditionally sees increased demand for occasion-focused fashion.
Gabbi will feature in the brand’s marketing and communication campaigns, helping Everlite connect with consumers seeking versatile jewellery that can seamlessly transition across different occasions and lifestyles.
he new collection is being introduced through a campaign featuring actor Sonam Bajwa.
Functional beverages, including probiotic drinks, are increasingly being viewed as a key growth category within India’s food and beverage sector.
The designs take inspiration from objects housed in The Met’s renowned Byzantine, Greek and Roman, Medieval, and Islamic art collections.
Through the campaign, KISNA aims to address common perceptions that diamond jewellery is out of reach for younger consumers.
Veeba has planned a digital campaign that showcases the culinary inspirations and regional flavour influences behind the new products.
The launch reflects the growing demand for home products that combine functionality, sustainability, and premium design.
The campaign film takes a humorous look at the popular "Bhai" persona often associated with Bollywood.
Launched on 20 August 2026, the campaign is available exclusively through The Face Shop and Palmonas websites until Raksha Bandhan.
The collaboration introduces a reimagined version of the iconic PUMA Suede sneaker, inspired by the colours, textures, and artisanal legacy associated with Jaipur Rugs.
The growing number of partnerships across confectionery highlights a broader shift in how brands approach marketing.
The collection aims to blend the nostalgic appeal of instant photography with the spirit of discovery and adventure associated with the Pokémon brand.
A key feature of the Pegasus Plus 2 is its exposed, curved Air Zoom unit in the forefoot, paired with a ZoomX foam midsole.
Through Instamart, the brand’s products will now be available with faster delivery timelines, offering consumers greater convenience.
The campaign builds on Titan Raga’s earlier ‘Beautiful Together’ initiative, which celebrated the strength women derive from supporting one another.
The announcement comes at a significant milestone for the company, which is celebrating 50 years of global operations and 27 years in the Indian market.
The event marked the official introduction of the new collection, with actor Triptii Dimri attending as the special guest.
Developed in partnership with tmrw Factory by Wit & Chai Group, the campaign follows a young man heading to a job interview who begins noticing an unusual pattern.
With this initiative, Furlenco continues to focus on the evolving significance of the home in urban lifestyles.
Positioned as a premium offering, the Machine X-1 blends bold aesthetics with advanced watchmaking elements.
The announcement coincides with boltt’s upcoming launch of the Ace 5G and Evo smartphones in India.
Volkswagen’s ID. Buzz is an all-electric vehicle inspired by the iconic Kombi van and features sliding doors along with configurable seating arrangements.
The launch is part of the brand’s “Soul of India” campaign, which highlights flavours and experiences inspired by Indian culture and traditions.
The music video aims to reinforce the brand’s positioning around authenticity and confidence while presenting the campaign in a fresh and engaging format.
Designed for multiple occasions, the range caters to workwear, college outfits, casual outings, social gatherings, and everyday wear.
The campaign focuses on the players’ personalities, friendships, and lives away from competitive matches, offering a more personal perspective on the team.
The campaign kicked off with a stop-motion film that recreated some of Mumbai’s most recognisable sights and everyday elements using LEGO bricks.
The collaboration will be available exclusively at Scarlett House, Bandra, from August 20, 2026, for a period of one month.
Featuring Kapoor, the campaign focuses on positioning the snack as an accessible indulgence for everyday consumption.
The special-edition flannel features a blue color palette and incorporates the signature Hot Wheels flaming logo on the front pocket, drawing inspiration from the toy brand’s long-standing visual identity.
The AW’26 AD Denim collection features a wide range of fits, washes, and finishes designed to cater to diverse consumer preferences.
The partnership is built on shared values of authenticity, thoughtful decision-making, and long-term commitment.
D'Decor showcases how different colours, prints, textures, and styles can transform the overall look and atmosphere of a room.
As part of its broader brand strategy, Philips has also joined hands with Toxic: A Fairy Tale for Grown-ups as the film’s Official Grooming Partner.
From cricket-inspired collections to fashion-led travel gear, several partnerships have stood out in 2026 for their creativity and market impact.
The initiative is designed to connect with consumers during the festive season by highlighting value-driven kitchen product combinations under the Pigeon brand.
With the new offering, Lay’s aims to recreate this familiar consumption experience in a packaged snack format that can be consumed at any time.
The collection reflects the shared values of both brands, including performance, boldness, and a drive to push boundaries.
At the centre of the campaign is a film featuring Todd’s reinterpretation of Robyn’s iconic track ‘Dancing on My Own’.
The appointment of Shah Rukh Khan marks a new chapter for the company.
The newly launched range is now available across Barista outlets nationwide.
Now in its fourth year, the Rakhi collection has become one of the brand’s key seasonal launches.
The activation officially kicked off with a Twitch livestream featuring Tobi Brown and Simon Minter, co-founders of the popular YouTube group Sidemen.
At the core of the collection is the concept of the Phool Chadar, a symbol often associated with joy, blessings, and togetherness during wedding ceremonies.
The partnership aligns with the launch of the brand’s new Varalakshmi festive campaign.
The collection showcases a mix of established stars and emerging talent from across the Premier League.
The series features a slim, bezel-less design intended to complement modern living spaces.
The collection introduces a playful interpretation of the accessories brand’s classic silhouettes through bold Pringles-inspired graphics and vibrant color palettes.
The new timepieces retain G-SHOCK's hallmark durability features, including shock resistance, magnetic resistance, and water resistance of up to 200 meters.
The sneaker draws inspiration from the idea that celebration is deeply embedded in everyday Indian life.
As part of the collaboration, Escape Plan will oversee product development, sourcing, manufacturing, and distribution for the entire range.
The campaign film focuses on the everyday moments shared between siblings, from light-hearted pranks and friendly arguments to expressions of care and affection.
Through the association, the company aims to reinforce its positioning of furniture and home décor as extensions of personal style and self-expression.
The collaboration has resulted in the launch of the MC × Jiaara collection, an exclusive jewellery range designed specifically for the Indian market.
The new offering takes inspiration from Tajín’s signature tangy and spicy flavor profile, translating it into a fragrance-led bathing product.
The newly launched moisturiser combines the texture of a gel with the benefits of a serum, offering a lightweight formulation designed for everyday skincare.
The collection features four signature hot chocolate variants, each created with premium ingredients and distinct flavour profiles.
The campaign film has been shot across the streets of Banaras and features the popular track 'Tum Tak'.
The collection reinterprets LeSportsac's signature bag silhouettes with graphics inspired by the Pringles brand and a vibrant colour palette.
Through its latest television commercial, the brand highlights the role of long-lasting freshness in boosting confidence throughout a busy day.
The collection is now available through the retailer's physical stores as well as its online platform.
The footwear collection reimagines several adidas Originals silhouettes with Care Bears-inspired designs.
The campaign focuses on FLITE's Buckle Collection, which has been positioned as a range offering contemporary designs combined with everyday comfort.
The collection reimagines Astro Boy through Onitsuka Tiger’s contemporary design approach, combining nostalgic elements with modern streetwear aesthetics.
The companies said the collaboration reinforces their shared community-first approach to product innovation and beauty accessibility.
The campaign film also features rapper and singer-songwriter Tsumyoki, dancer and choreographer Srilakshmi, and graffiti artist Left Hander.
The campaign is being rolled out across television, digital platforms, and social media.
The collaboration brought together elements of fashion, design, and home décor by drawing inspiration from Bergner's Excalibur Cast Iron collection.
The festive collection includes apparel from Reliance Trends' in-house labels as well as the Trends x Aarke Ritu Kumar collection.
The campaign film revolves around a playful interaction at home, where a young child becomes fascinated by the sparkle of Ananya Panday's diamond jewellery.
The collection includes designs inspired by Marvel's Avengers, Disney's Mickey Mouse and Friends, Disney Princess, and Disney's Frozen, among others.
The Surat store is the first step in Ben Sherman's wider India strategy.
The latest range features a selection of everyday children's apparel inspired by two of the most popular entertainment franchises among young consumers.
The collection has been designed to embody Billabong’s relaxed coastal identity, taking cues from elements such as salt air, sun-weathered driftwood, and the spirit of surfing.
Rather than relying solely on online recommendations, the campaign celebrates in-person shopping experiences and the influence of close friendships on style decisions.
The campaign reflects the brand's focus on comfort and everyday living while introducing its apparel offerings for men.
With the latest campaign, SleepyCat continues to focus on consumer-centric storytelling by addressing everyday challenges through practical product solutions.
The campaign centres on the idea that some gifts are so appealing that the person buying them may want to keep them instead.
In India and across global markets, fashion collaborations have evolved into strategic brand-building exercises rather than simple merchandise launches.
Leading the launch is the new XPS 13, an ultra-portable laptop developed for students, professionals, and everyday users.
The collaboration formalises what began as organic consumer interest after paparazzi photographs of Orry featuring Skinvest Melts circulated online.
The announcement was made during a launch event in Mumbai, which was attended by members of the media, influencers, and retail partners.
The campaign debuts with a film featuring Ranveer Singh preparing for a shoot before reaching for a tin of Impact Mints.
The appointment comes as Go Colors moves into its next stage of expansion.
Through the campaign, the retailer aims to highlight transparency and informed decision-making in jewellery purchases.
The campaign was developed by Bolded, the branded content studio of OBB Media and a longtime creative partner of Bieber.
The jewellery was paired with House of Masaba’s bridal ensembles, combining traditional design references with contemporary silhouettes.
For the tech accessories market in India, these associations also create new opportunities around licensing, limited-edition merchandise, fandom and experiential retail.
The character, known for her telepathic and telekinetic abilities in the Marvel universe, is depicted in a mind-manipulation pose.
The partnership will introduce a new watch collection in spring 2027, incorporating several design elements associated with Kate Spade New York.
The Originals Sport range covers several training essentials, including sports bras, leggings, tanks, layering pieces and a onesie.
The campaign focuses on POND'S Super Light Gel moisturiser, formulated with Pro-Ceramides, Hyaluronic Acid and GAP Aminos.
The campaign forms part of Regal Jewellers’ strategy to establish its presence in Tamil Nadu as it begins expanding its physical retail network in the region.
The campaign comes as Spykar expands its focus on the women’s denim segment by offering different fits under a single collection.
The digital campaign film features Sanon celebrating Raksha Bandhan with her brother by tying him a rakhi.
The collection takes its name from the Portuguese word Ótimo, meaning "excellent".
The showcase featured more than 70 couture creations spanning cocktail wear, occasion wear, bridal couture, and menswear.
The collaboration reflects Stoa Paris' design-first approach to home décor and premium furnishings.
Built around the line 'Jeena Hai Toh Colourfully Jiyo', the campaign features Mirza in a dual role and uses a visual transition to showcase the product.
The activation features creatives inspired by everyday commuting experiences.
Designed in a pocket-sized format, the DENVER Autograph Perfume Atomiser can be carried in pockets, briefcases and cabin bags.
The collaboration sees celebrity makeup artist Daniel Bauer leading the backstage beauty direction as Huda Beauty's lead makeup artist.
The device comes equipped with features for taking photographs and recording videos.
As part of the anniversary celebrations, the brand also introduced its Birthday Drop, comprising hundreds of new styles for curvy women.
India's footwear market continues to expand, supported by rising disposable incomes, growing fashion awareness, and increasing demand for premium and lifestyle products.
The range currently comprises more than 25 variants across categories including sleep, focus, immunity, throat care, energy, and gut health.
The campaign will be distributed across digital platforms, including Instagram, YouTube, Facebook, and other social media channels.
The campaign also spotlights Livpure's proprietary ClearDrop Technology, which the company says is designed to tackle contaminants including pesticides, PFAS, microplastics, and uranium.
These partnerships help watchmakers strengthen brand visibility while offering exclusive designs that appeal to enthusiasts and first-time buyers alike.
Founded by Vaishali Dahiya, Realm by Vaishali specialises in luxury eveningwear that combines international design influences with Indian craftsmanship.
Burger King India has released an original musical film inspired by the origins of Peri-Peri flavours, highlighting the brand's latest menu additions.
The campaign will be rolled out across television, digital platforms, connected TV, OTT platforms and social media.
The eyewear is equipped with GUNNAR's patented lens technology, which is designed to help reduce digital eye strain while improving visual contrast.
The creative campaign was led by McCann India executive creative directors Utsav Khare and Gourav Verma.
The campaigns will highlight Kalyan Jewellers' product portfolio across multiple jewellery categories and occasions.
The campaign highlights the vehicle's increased size, enhanced interior space, and updated features while staying true to the brand's signature identity.
The campaign aims to address a common misconception in the haircare category by encouraging consumers to understand the distinction between the two conditions before selecting a treatment.
Set during a camping trip, the campaign film follows Tendulkar and his friends as they use the EDGE GO portable power device in various outdoor situations.
The campaign film adopts a humorous approach by portraying a playful rivalry between fruits and nuts.
The collection is available through SNITCH's website, mobile application, and retail stores across the country.
The campaign film is set in a classroom, where a student continues writing even after completing her assigned work.
Drawing inspiration from India's literary, artistic and cultural legacy, the campaign explores the relationship between the monsoon and feminine expression.
Building on the storyline introduced in the previous collections, the latest release follows Daisy Duck's journey from self-discovery to celebration alongside Minnie Mouse.
By combining creative storytelling with limited-edition offerings, brands were able to reach new audiences, strengthen cultural relevance, and generate significant consumer engagement.
The collaboration is aimed at sneaker collectors, UNO enthusiasts, and consumers who associate the card game with memorable social experiences.
The collection highlighted the designer's continued focus on blending traditional craftsmanship with contemporary haute couture.
The campaign is centred on the theme "True Love Begins With Me," highlighting ideas of self-expression, individuality and personal style.
The collection includes T-shirts, gym vests, crewnecks and mock-neck T-shirts, with prices starting at Rs. 350.
As part of the campaign, Fastrack has partnered with Bengaluru-based gelato brand Milano to launch the Fastrack x Milano Gelato Truck.
The collection has been developed in response to the evolving relationship between movement, lifestyle, and personal identity.
The collection has been created with versatility in mind, catering to both teenagers and adults.
The collaboration brings together the brand's focus on responsible craftsmanship with Lara Dutta Bhupathi's association with elegance and modern style.
The womenswear range features cotton silk garments with fluid silhouettes, relaxed fits, and handcrafted detailing designed for everyday wear.
The bracelet has been engineered as a fully articulated and flexible piece to provide ease of movement while maintaining its design.
Designed and manufactured by Hybon in India, the new collection comprises four luxury elevator cabin concepts: IMPERO, MARTE, SOMMO, and DINAMICO.
The campaign forms part of Sparx's Summer Swag platform, which highlights sandals as a seasonal fashion category.
As part of the association, Fahadh Faasil will headline the company's upcoming marketing campaigns and brand initiatives during its next phase of growth.
From healthcare-focused campaigns to digital parenting ecosystems, India's babycare market has witnessed several high-impact collaborations that combine brand credibility with trusted public figures.
Bhima Jewellers said Kapoor's cultural connect and pan-India recognition complement the brand's journey of taking its South Indian legacy to a broader national audience.
The 'Drops of Joy' monsoon campaign is available across all Senco Gold & Diamonds showrooms, the Senco App, and the brand's official website.
For Cloudco Entertainment, the collaboration is part of its broader licensing strategy as the Care Bears brand approaches a significant milestone.
The retailer is leveraging fragrance storytelling and licensed intellectual property to introduce products across additional lifestyle categories.
In addition to the collector dolls, Rodarte has introduced a limited-edition apparel range inspired by the same creative direction.
The campaign also marks the launch of the brand's new Compression Performance Gear collection.
The collaboration brings the dessert-inspired candy flavours into the beverage category by recreating them as dirty sodas.
The campaign highlights two of the brand's products, the Ninja Blast Portable Blender and the Ninja Combi 14-in-1 Multicooker, through a series of films centred on everyday cooking experiences in Indian households.
Developed for baby facial skincare, the cream is formulated with ingredients including saffron, liquorice, shea butter, and honey.
The women's collection includes tank tops with built-in cups, skorts, oversized graphic T-shirts, co-ord sets, and cargo-inspired bottoms.
For GoBoult, licensing is not about placing a globally recognised logo on an existing product. Gupta said the Mustang partnership has been built around design, engineering, and consumer experience.
The Skechers x Care Bears range features popular characters including Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friend Bear, and other fan favourites.
GUNNAR USA said the gaming glasses have been customised, designed, and produced by the company and carry CE certification.
The patent leather tongue includes perforations designed to hold six vintage-inspired pins featuring Disney characters.
The campaign film has been produced by Calm Kaam and directed by Sayan Mukherjee.
The campaign is accompanied by a refreshed rendition of Jugni, which forms the backdrop to the narrative.
The campaign is accompanied by a refreshed rendition of Jugni, which forms the backdrop to the narrative.
The newly launched Super 10 Serum Lotion features ingredients including niacinamide, vitamin C, pro-retinol, and UV filters.
The collaboration begins with an influencer-led campaign featuring creators from fashion, beauty, travel, lifestyle, and GRWM (Get Ready With Me) categories.
The campaign is being rolled out across digital and social media platforms as part of the brand's ongoing consumer engagement initiatives.
The new promotion combines the traditional domino game with characters from the emoji brand universe.
The companies said the initiative is aimed at creating additional consumer touchpoints while extending Orangetheory's brand presence into the fitness accessories category.
The collaboration brings together two brands that share a focus on craftsmanship, attention to detail, and curated experiences.
The campaign will be rolled out across more than 20 cities, including Mumbai, Pune, Bengaluru, Kolkata, Chennai, and Delhi.
The collaboration originated from an unpaid Instagram Story posted by Shivani, in which she shared her appreciation for Peping's fizzy drink with her followers.
The collection has been developed in partnership with The emoji company and facilitated by Medialink the SEA.
The collaboration reflects the increasing focus among brands on creating integrated lifestyle experiences rather than offering standalone products.
The company said the system has remained a core element of its performance-oriented vehicles for over 40 years.
Through the campaign, the brand aims to connect the concept of nourishment with both nutrition and skincare.
The auction series also reflected changing consumer trends in the diamond market.
The product was first showcased during Lenskart’s IPO event in November 2025.
The collection reflects the brand’s fashion-led identity while targeting a broader beauty audience.
The partnership also represents a strategic milestone for Jonas Paul Eyewear.
The Emily in Paris x Caprese collaboration is designed to reflect themes of confidence, individuality, and self-expression associated with the popular series.
Designed around themes of freedom, individuality, and exploration, the collection features graphic T-shirts, contemporary silhouettes, and utility-inspired elements.
The collaboration brings together ASICS’ footwear heritage and Finesse’s focus on women’s sneaker culture.
The brand also offers additional variants including Swiss Choco Brownie, Nutty French Vanilla, and Real Alphonso Mango.
The products incorporate Harry Potter-themed graphics, silicone zip pullers, and interchangeable Velcro house badges that allow users to personalise their bags.
Available in a Menthol Eucalyptus flavour, Mentos Fresh Action features a transparent candy shell with a blue liquid-filled centre.
The film incorporates parkour-inspired action sequences and humour to portray the snack as a sought-after choice among younger consumers.
These partnerships help brands tap into new audiences, generate social media buzz, and create limited-edition collections that often sell out within days.
The product features a filling made with crunchy kadayfi pastry and pistachio crème, layered within Cadbury Dairy Milk Silk chocolate.
The new range will be available exclusively through e-commerce platforms and is aimed at consumers seeking premium display, gaming, and entertainment features.
Woodstock also appears in the design, serving as the tip of the watch's seconds hand.
The production will begin performances on March 30, 2027, before its official opening on April 18, 2027, at the Al Hirschfeld Theatre in New York City.
As part of the launch, actor Sanya Malhotra has been appointed as the brand ambassador for the menstruation and grooming segments.
The latest collection reinterprets traditional Indian silhouettes through contemporary designs, offering a blend of ethnic aesthetics and modern styling.
The campaign was conceptualised by Kulfi Collective, produced by Calk & Cheese, and directed by Achowe.
The company’s in-house creative studio, the campaign film centres on a father who learns that his wife and sleeping baby will be home in six minutes.
The collection is scheduled to debut in the fall season.
The launch of STRIDE also reflects CHK’s broader vision of building footwear products centred on comfort, craftsmanship, and longevity.
As part of the collaboration, Masaba will feature in a campaign showcasing One8 footwear and accessories.
At the core of the collaboration is the use of spent specialty coffee grounds generated through Subko’s daily operations.
The new collection aims to celebrate grace, resilience, and self-expression through a range of intricately crafted designs.
To support the launch, the company has unveiled a new campaign titled "Most Elegant Man in Town", featuring actor Jim Sarbh.
From celebrity-led collections to lifestyle partnerships and digital-first campaigns, denim brands are using collaborations to stay relevant and engage younger audiences.
The launch comes as demand for spiritual gifting and premium collectibles continues to grow.
The new range is made using Ghana Origin Cocoa, a variety known for its aroma and flavour profile.
The company has also appointed Indian cricketer Renuka Singh Thakur as the face of the brand in the country.
Directed by Shoojit Sircar, the campaign film is set in a backstage setting and captures interactions between the three actors as they prepare for an event.
The initiative enables customers to exchange old jewellery and receive a flat Rs 500 voucher for every piece submitted.
The campaign is anchored by a digital film that focuses on the product’s dual-flavour format, featuring a liquid choco-hazelnut centre enclosed within a caramel shell.
Each chair has been designed to reflect the distinct characteristics of the featured characters while incorporating swivel functionality and seating comfort for everyday use.
The Pura x Calm Collection features three fragrances inspired by Calm’s content library.
The campaign film presents a fictional world where people are highly attached to their water bottles, making hydration a regular part of their daily routines.
The campaign is built around two creative narratives, Dreaming In Color and A Summer Dream Come True, both set against retro-inspired summer backdrops.
The campaign will be rolled out across digital and social media platforms, with regional adaptations planned for different markets.
Melody Ice Cream is inspired by the flavour profile of the original Melody confectionery and combines caramel and chocolate notes in an ice cream format.
The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond.
As part of the partnership, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’, a dedicated front-row experience for attendees.
The narratives are inspired by observations of consumer behaviour and experiences that commonly unfold in stores and social settings.
The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.
The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
The collection features a selection of Innisfree’s popular skincare products, redesigned with Toy Story-themed artwork and collectible accessories.
The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise.
The new timepiece features a 40 mm stainless steel case and offers water resistance up to 30 ATM.
The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.
Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns.
The growing influence of pop culture, fandoms, sports leagues, and nostalgia-driven marketing has opened new avenues for brands to engage consumers beyond traditional advertising.
The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware.
Through the campaign, the brand aims to strengthen its engagement with consumers who view fashion and accessories as extensions of their identity.
The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.
Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.
The collection includes lightweight apparel, graphic T-shirts, hats, bags, layering pieces, and adventure-themed accessories.
The five-episode series combines fantasy storytelling with alternate timelines to showcase the smartphone’s features through entertainment-driven content.
Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.
These collaborations are helping brands move beyond conventional retail touchpoints while creating new consumption occasions and strengthening brand visibility.
The brand’s momo portfolio currently includes four variants: loaded chicken, Korean chicken, cheesy chicken, and chunky prawn.
The initiative began with a training event in Delhi attended by over 200 hairstylists, salon professionals, and salon owners.
The newly launched Horlicks Milkshake is available in three flavours: Classic Malt, Chocolate, and Kesar Badam.
The Resort Summer 2026 collection is currently available across select Gargee Designer’s stores and on the brand’s official website.
As part of the campaign, dancer and actress Mukti Mohan and actor Kunal Thakur will feature in promotional content.
The collection draws inspiration from the recognizable wardrobe elements worn by Rogers in the show, reinterpreting them through contemporary design.
In India and global markets alike, beverage brands are moving beyond category boundaries to build cultural relevance.
Customers can exchange gold purchased from any jeweller, including jewellery with purity starting from 9KT.
The launch comes as lifestyle-related health concerns, including diabetes, continue to rise across age groups.
The collaboration comes as gaming increasingly influences youth culture, extending beyond entertainment into fashion, music, and digital identity.
The campaign aligns with the recent expansion of AJIO Rush, the platform’s fast-delivery service offering deliveries within four hours in select markets.
The campaign has been conceptualised by 82.5 Communications and will be rolled out across television, digital platforms, out-of-home advertising, retail, and on-ground activations.
Mandhana has joined the campaign to support awareness around menstrual hygiene and promote confidence among girls during their periods.
The new travel wear range features updated versions of the KING tracksuit, jerseys, T-shirts, and shorts.
The OSiS+ range includes products such as Flexwax, Dust It, Mess Up, and Bounty Balm.
Available across baby and kidswear categories, the collaboration includes dresses, matching sets, skirts, tops, swimwear, sleepwear, and accessories.
The new watch is built on Casio’s GA-2100 platform, a model recognised for its octagonal bezel and compact design profile.
Lukson has introduced the collection with introductory pricing as part of its strategy to make premium lab-grown diamond jewellery more accessible to aspirational consumers.
In addition to merchandise, Max Fashion is extending the festival experience beyond retail stores through its Paint & Win initiative.
The product is currently available in 1 kg and 5 kg packs across e-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.
The collection marks Indriya’s continued focus on regional bridal jewellery and heritage-led craftsmanship.
The launch strengthens Villain’s position within India’s value-premium fragrance market, where oud fragrances are witnessing growing consumer interest.
The brand has positioned the fragrance for evening wear and occasion-based use, including parties, weddings, celebrations, and social gatherings.
The campaign uses everyday situations and humour to showcase consumer experiences and word-of-mouth recommendations.
The collection includes backpacks and travel essentials designed for everyday use, combining utility with visual elements linked to the Harry Potter franchise.
Oakley has also introduced the Kylian Mbappé Signature Series Permian.
More than just a footwear retailer, Superkicks has built its identity around culture, creativity, and community engagement.
The collection features two timepieces inspired by central characters from the series, combining storytelling elements with design details aimed at the collector segment.
The Rare Earth Collection features four natural gemstone dials, including Tiger Eye, Malachite, Aventurine, and Lapis Lazuli.
The campaign is set inside a restaurant and follows Lakshya entering a tense scenario involving two men and a waiter.
The campaign film uses stylised visuals and performance-based storytelling to reflect evolving breakfast habits, particularly among younger consumers.
The runway featured garments with draped textures and layered detailing, combining softness with structured tailoring.
In addition to footwear, the campaign highlights a range of apparel designed around classic sportswear influences.
The campaign film has been conceptualised and directed in partnership with Red FM and RED MAX.
The product will initially be available across North, East, and West India in Rs 5 and Rs 10 price packs.
Among the newly launched products are rose gold stud earrings featuring round-cut citrine stones paired with natural diamond accents.
The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing.
The campaign focuses on everyday factors such as menstrual cycles, hormonal fluctuations, bloating, workouts, stress, climate conditions, and weight changes, which can influence comfort, fit, and support throughout the day.
The collaboration will introduce a new apparel collection inspired by the franchise’s first and second generations.
The newly launched range includes antiperspirant deodorant, body wash, and a 2-in-1 shampoo and conditioner.
The inaugural exhibition, titled “Life from the Corner of My Room,” will run from May 17 to August 31 and features paintings, sculptures, and installations by RYOL.
the campaign highlights products across categories such as healthy chips, millet noodles, trail mixes, and tea-time snacks.
The campaign is aimed at consumers seeking healthier food alternatives that combine nutrition with flavour and convenience.
The brand’s tea portfolio includes Ceremonial Matcha, Sencha, Hojicha, Hojicha Powder, Genmaicha, and Matcha.
The move positions Rare Rabbit in India’s growing premium travel accessories market, where consumers are increasingly looking for products that combine design, functionality, and personal style.
The collection follows a made-to-order approach and offers customisation options across colour, fit, and embellishments.
The latest collection from the luxury fashion label explores themes of strength, femininity, and timeless design through a mix of womenswear and menswear pieces.
Through the campaign, the brand positions Show Stopper as a lightweight styling and maintenance product intended for regular use.
As part of the launch campaign, VIRGIO also rolled out a cinematic advertising initiative inspired by The Devil Wears Prada.
The beverage range has been designed to cater to different flavour preferences.
The Korean Marine Collagen range contains nano-hydrolysed marine collagen peptides designed to support skin elasticity, hydration, and firmness.
The launch campaign also includes a second engagement phase titled ‘Collect & Unlock’.
The Celeste collection focuses on minimalist designs, while Gem Pop introduces colourful semi-precious stones, including amethyst, citrine, and blue topaz.
As part of the campaign, actor Aditya Roy Kapur has been introduced as the face of GIVA’s Men’s Silver collection.
Crafted in gold-finish titanium, the collection reflects the brand’s focus on precision craftsmanship and premium materials.
Limited-edition collections are also helping brands connect with younger consumers, particularly Gen Z and millennials, who are drawn toward unique designs, nostalgia-driven products, and social media-friendly launches.
The Royal Pop collection is available in multiple colour options, including white, pink, green, orange, yellow, red, light blue, and navy.
U&i has also introduced three new car chargers with different charging capacities.
Zuhur marks the label’s second collection following the launch of its debut edit, Lehren.
The latest eyewear collection features updated interpretations of the brand’s Medusa emblem across sunglasses and optical frames.
The collection includes 42 curated styles inspired by Hailey Bieber’s summer wardrobe, featuring micro shorts, crop tops, oversized outerwear, and mini dresses.
Starbucks has also introduced the Mango Frappuccino Protein Cold Foam across its India stores as part of the collaboration.
The campaign introduces the brand’s latest eyewear collection centred around reinterpretations of the signature Burberry Check.
The Everett Mandalorian Watch, priced at Rs 24,495, features a 42MM gunmetal stainless steel case and bracelet inspired by the armour of Din Djarin.
the campaign highlights jewellery as a symbol of family heritage, celebrations, and milestones while also targeting younger consumers looking for culturally rooted designs.
The collection also draws inspiration from Siraj’s personal journey from humble beginnings to becoming one of India’s leading fast bowlers.
The store also featured a curated section titled “Mom Would Love This,” showcasing selected fashion styles designed for mothers.
The new collection draws inspiration from Japanese watchmaking traditions.
The collection, which launched on May 11, includes a range of bags, wallets, suitcases, backpacks, toiletry bags, and a diaper bag.
The collaboration is focused on increasing consumer acquisition, expanding the solitaire category, and strengthening long-term market leadership in Pune, one of India’s key jewellery markets.
The new range is aimed at strengthening its presence in the baby skincare category by focusing on nourishment-led product offerings for infants and young children.
The new collection includes automatic, slim, and multifunction watch variants designed to cater to evolving consumer preferences in the premium analog watch segment.
Charli XCX joins a list of shareholders and collaborators that includes The Weeknd, Casey Neistat, and Swedish House Mafia.
The launch is part of the brand’s strategy to strengthen its presence in India’s luxury watch segment through market-specific collections.
The rise of gym culture, home fitness, and sports-driven marketing has also pushed sports nutrition companies to align with personalities and teams that resonate with young consumers.
The campaign has been designed around personality-led storytelling instead of conventional influencer-driven promotions.
The summer range includes lightweight clothing, caps, and footwear created for multiple seasonal settings, including vacations, sports activities, city outings, and social gatherings.
Through the partnership, the companies plan to highlight products designed to improve convenience, speed, and ease of cooking for consumers in India.
The series features AI-generated visuals and includes Naina Parekh as part of the narrative.
Radiant Mesh includes more than 70 designs across categories such as silver chains, bracelets, rings, earrings, pendants, and anklets for women.
The inaugural edition of the program is being held from May 11 to May 14 at Nike’s Philip H. Knight Campus in Beaverton, Oregon.
The campaign focuses on positioning Candyman Fruitee Fun Soft Chews as an alternative to traditional hard-boiled confectionery products.
The Spring 2026 collection introduces a new seasonal palette across major TUMI ranges, including the 19 Degree Collection.
Each pair is packaged with Alienware-themed collector accessories, including a white protective sleeve and a microfiber cleaning cloth.
The collection is now available across 40 AZORTE stores in India as well as on the brand’s official website.
The campaign has been launched with digital brand ambassador Natasha Gandhi and will expand across social media through creator collaborations and consumer participation.
The campaign uses humour and nostalgic cultural references to communicate its message while positioning the brand around trust, quality, and transparency.
The original film became a defining cultural moment for fashion and luxury storytelling, influencing workplace style, consumer aspirations, and brand communication for nearly two decades.
The collaboration will debut at Mumbai Comic Con 2026 scheduled for May 9–10 at the Jio World Convention Centre in Mumbai.
The Glenwalk has expanded across 18 states and union territories in India and has partnered with more than 50 distribution companies.
Fabindia has also introduced a curated gifting collection across categories including apparel, accessories, and home and lifestyle products.
The package also contains the TEGO Mat Carry Bag, developed as a durable and structured accessory for carrying fitness mats conveniently.
The campaign includes a series of brand films showcasing Yami as she navigates early motherhood through everyday experiences.
The ‘THE CUT’ capsule collection includes eight styles comprising four sunglasses and four optical frames.
The narrative reflects how younger consumers are increasingly questioning traditional definitions of hustle culture and success.
The campaign showcases individual journeys shaped by pivotal decisions and personal reinvention.
The fragrance has been created by perfumer Santosh Shinde and forms part of SKINN’s premium fragrance portfolio.
Globally, Popeyes is known for its Louisiana-style fried chicken, prepared using a 12-hour marination process with Cajun spices.
The product range is positioned around the combination of taste and nutrition, targeting everyday breakfast consumption.
The collection is designed to combine technical functionality with refined aesthetics for a more informed customer base.
The campaign highlights Samsung’s Bespoke AI Laundry Combo through a concept that integrates high-fashion visuals with fabric care innovation.
The Enamor Bamboo Cotton range is designed with an emphasis on comfort and functionality.
Each piece is positioned around the idea of style as a form of personal identity, combining visual impact with everyday wearability.
All six variants are built on goodr’s OG frame, which is designed for everyday wear while offering performance-oriented features.
India’s retail and luxury fashion landscape is currently undergoing a shift, with weddings emerging as a consistent demand driver rather than a seasonal opportunity.
The campaign comprises two short films built around character-led humour and situational comedy.
The collection focuses on combining statement design with sustainability-led production processes.
The product has been positioned as a co-created blend, reflecting a shared focus on continuous improvement and performance.
The campaign reflects Myntra’s focus on improving product discovery and enabling more confident purchase decisions through personalisation, curated selection, and platform scale.
The collection includes several variants, each designed around specific themes and elements from the Harry Potter universe.
The collection integrates the visual identity of BLACKPINK with Razer’s product design, aligning the group’s signature pink-and-black aesthetic with the company’s gaming-focused hardware.
The collection reinterprets characters from both Despicable Me and the Minions universe, including Bob, Kevin, and Stuart.
The campaign features both actors promoting different variants from the product range.
The digital-first rollout begins with a trailer on Instagram, followed by three short-form episodes.
The collaboration represents STABILO’s first global IP partnership and reflects its focus on increasing cultural relevance and international visibility.
The first phase of the campaign has been rolled out during the ongoing Indian Premier League, with advertising across Star Sports and JioHotstar.
The Heritage Collection integrates archival elements with modern materials and silhouettes.
The appearance highlights how celebrity styling during promotional tours continues to serve as a key visibility channel for luxury brands.
The campaign combined street activations, outdoor advertising, and digital content to build visibility around the store opening.
The range focuses on graphic-led apparel, including oversized tees, typography-driven designs, and statement pieces inspired by the film’s visual identity.
The product includes features such as hands-free photo and video capture, live streaming, and voice-enabled AI assistance.
The collection continues the brand’s approach of combining traditional craftsmanship with contemporary footwear design.
The launch aligns with the growing demand for retro-inspired products in the fashion and lifestyle market.
Here is a look at the top 7 bags and accessories brand collaborations driving add-on retail growth.
Each garment also includes a #PlantABeej seedball aimed at encouraging children to engage with nature.
The campaign is aimed at young urban riders and highlights themes of speed, agility, and self-expression.
Through the new campaign, JK Maxx Paints aims to position itself as a complete solution provider for home painting needs.
The activation has been developed in partnership with Tira and Sephora.
Healthy 50+ uses patented Invisi-Nutri Blend Technology that does not alter the taste of food.
The range is positioned for both day and evening wear, with options that can be worn individually or layered.
Collaborations often combine storytelling, product awareness, and social media reach, making them a key growth tool in India’s retail and beauty market.
The new products will be available across e-commerce and quick-commerce platforms nationwide.
The film is built around a fictional storyline centred on a returning figure reclaiming control, set within a stylised abandoned interior.
The licensing agreement between Hawaiian Tropic and Pacsun was brokered by Brandgenuity, the exclusive licensing agency for Edgewell, which owns the Hawaiian Tropic brand.
The campaign highlights contrasting personalities and styling choices, focusing on hair as a visual element within the film’s world.
Gerua has been developed using AI-led insights for trend forecasting and product design.
The campaign is designed to communicate key specifications, including design, camera, and durability, through storytelling rather than conventional feature demonstrations.
The new 40 g bar is priced at Rs 100 and combines Japanese matcha with a crunchy wafer format.
The fragrance opens with notes of stormy petrichor, rainforest greenery, neroli and blackcurrant.
The product is currently available in select cities through retail outlets and quick commerce platforms.
The launch has been supported through a campaign featuring Virat Kohli, Krunal Pandya, and Phil Salt.
The new range is built around a Unique Derma Action Formula featuring AHA and BHA actives such as Lactic Acid, Mandelic Acid, and Salicylic Acid.
The 38-piece collection includes denim, khaki separates, T-shirts, button-up shirts, and fleece products.
In January 2025, Kati Patang Lifestyle had entered the UK market by acquiring a 23 percent stake in CHADKP Holdings Limited.
The launch has been supported through a new visual campaign inspired by the expressive style of 1990s culture.
The products are positioned for long days, active routines, and everyday conditions, while offering a stick-based format in a category largely dominated by sprays and roll-ons in India.
The campaign is set against the backdrop of the Amalfi Coast, known for its lemons, and highlights the lemon and mint positioning of the beverage.
The India T20 captain will wear Skechers cricket footwear and will also feature in marketing campaigns for the company’s performance product range.
The launch comes as padel continues to gain momentum in India, with growing participation and an expanding network of courts across major cities.
The new product combines Sprite’s lemon-lime base with mint and will be introduced as a limited-period offering across select markets.
The newly launched product contains 25g of protein per 100g and is positioned as a clean-label offering with no refined sugar.
The collection includes graphic T-shirts and hoodies in relaxed silhouettes designed for everyday wear.
The limited-edition capsule marks the return of the partnership between the two brands and combines Hello Kitty’s familiar visual identity with Anti Social Social Club’s darker streetwear style.
Through this initiative, Zydus Healthcare sought to bring greater attention to the importance of early detection and awareness, placing preventive screening and education at the centre of the programme.
The campaign also highlights the “Only Natural Diamonds” message, supported by the Natural Diamond Council, reinforcing the brand’s positioning around authenticity and natural diamond craftsmanship.
At the centre of the initiative is PEDIGREE Gravy, positioned as a complete everyday meal for dogs.
Positioned as a Prestige Prêt offering, S&N by Shantnu Nikhil translates the couture label’s design language into contemporary occasionwear.
The campaign features a runway-style film that presents the Excalibur range as statement pieces, highlighting dual-tone Pink and Teal colourways.
The film centres on adaptive purification, where the system automatically selects purification modes based on water quality.
The collection comprises 14kt and 9kt gold jewellery set with natural diamonds and coloured stones such as carnelian, opal, and sapphires.
As part of the launch, the brand presented “50 Shades of Slay – The Signature Edit”, a curated showcase positioned as a complete luxury fashion experience.
The campaign also underlines the product’s key offering. Powered by Philips’ OneBlade technology, the device enables users to trim, edge, and shave with a single tool, reducing the need for multiple grooming products.
Launched in 2025, LOVETC has completed its first year with strong growth, reporting a 30 percent month-on-month increase.
The portfolio includes 72 variants across 24 flavours, categorised into fruits, dry fruits, mithai, chocolate, classic, signature, and candy segments.
The new lineup includes three variants designed for daily use, combining design upgrades with functional enhancements.
The new portfolio, launched ahead of the summer season, is available on Instamart across major metro cities.
The campaign focuses on challenges linked to heat, sweat, and hygiene, highlighting the prevalence of persistent skin infections and their impact on everyday life.
The collaboration will focus on product innovation as well as expanding the brand’s presence in women’s sports.
The campaign introduces Bluetyga’s new offering as a breathable, Next Gen SunGard UPF 50+ certified jacket designed to block over 98 percent of harmful UVA and UVB rays.
The campaign places Chopra at the centre, where she speaks directly to the camera, reflecting on her life journey, professional milestones, and creative outlook.
The Crocs x LEGO collection builds on a multi-year global partnership between the two brands, centred on creativity, individuality, and self-expression.
The range includes slogan T-shirts, tops, co-ord sets, and denim styles designed for everyday wear.
Timed alongside the Indian Premier League, the campaign leverages one of India’s largest media consumption periods.
The Kaashika collection draws inspiration from the historic city of Kaashi, now known as Varanasi.
The brand said Panday represents its evolving positioning in India, aligning with younger audiences through a mix of aspirational and accessible appeal.
The products are lightweight, compact, and designed for portability, with heat- and water-resistant properties across different formats.
The initiative is designed to address a common consumer insight that promises are often made but not consistently delivered.
The collection was made available to Hanna Rewards members on April 7, followed by a wider public release on April 8.
The product is designed to appeal to gamers looking for a futuristic aesthetic, drawing visual cues from Night City, the setting of the game.
The collection is currently available across select retail stores in India as well as on the brand’s official website.
As entertainment continues to influence lifestyle choices, fashion brands are leveraging these partnerships to remain relevant, expand into new categories, and unlock growth opportunities in both physical and digital retail spaces.
The partnership brings together elements of sport and style, with Shreyas Iyer representing the brand’s contemporary aesthetic.
The move reflects P•TAL’s focus on building long-term collaborations that contribute to product innovation and brand storytelling.
The partnership will be supported by an integrated campaign across print and visual media, scheduled to roll out in April.
Panday will feature in the campaign and contribute to content across Limca’s social media platforms, including Instagram.
The association is aimed at enhancing Myntra’s engagement with younger consumers while expanding its reach across metro cities and emerging markets.
The company aims to build stronger engagement through storytelling and contemporary brand communication.
The campaign is open to participants, including creators, agencies, filmmakers, comedians, and individuals with an Instagram presence.
The long-term partnership reflects ZOFF Foods’ approach to consistent brand building, with a focus on trust, quality, and consumer reliability.
The COMET x NARU sneaker reflects a shared origin and design-led approach, combining elements from both brands.
The showcase at Paris Fashion Week was styled by Art Sparrow, who brought a couture-focused perspective to the presentation of the collection.
The collaboration brings together the brand’s design philosophy and Jurel’s on-field persona.
The initiative comes amid low levels of physical activity and limited gym adoption in India.
he initiative aims to address the challenges faced by modern parents navigating between traditional advice and evolving digital influences.
Mandhana will feature in campaigns promoting the Comfort Range, with the brand continuing to build its positioning around comfort-led hygiene solutions.
The relaunch introduces two lines—Machine and Y2K—blending retro elements with updated design features.
The Spring Summer 2026 collection will be available across select retail outlets and leading fashion platforms across India.
The partnership with Arora aligns with the company’s focus on fitness-oriented lifestyles and routine-based wellness practices.
The moisturiser is priced at Rs 1,999 and is available on the brand’s official website and on Amazon.
As part of the partnership, the brands have launched two variants, Tender Coconut Naga Chilli and Coffee Fudge Crunch.
The campaign features Mandira Bedi, Sumedh Mudgalkar, and Diksha Singh.
The campaign is built around the idea that achieving meaningful outcomes requires consistent effort rather than relying on quick solutions.
The launch comes at a time when consumer preferences, especially among younger audiences, are shifting towards relaxed and loose-fitting silhouettes.
engaluru-based retail technology and brand licensing company Ace Turtle is redefining its growth strategy by combining technology, retail operations, and brand licensing to build a scalable omnichannel business in India.
The relaunch includes a debut 150-piece collection that blends Y2K-inspired aesthetics with updated design elements.
The association with Parineeti Chopra aligns with the brand’s focus on young urban parents managing work, personal commitments, and childcare.
The ClearMind range is positioned as a premium lens portfolio featuring larger zones of clear vision, enabled by ZEISS NeurOptix technology.
As part of the campaign, Philips has onboarded actor and new mother Yami Gautam Dhar as the brand ambassador for Philips Avent in India.
Titled Curated At Home, the capsule places emphasis on fabric quality and detailing.
The collection is positioned to cater to both everyday and formal occasions, offering flexibility across use cases.
The first phase includes billboard placements across 16 cities and more than 55 locations, with further digital and film-led extensions planned.
These collaborations are not just about packaging or branding; they are becoming strategic growth drivers across retail and e-commerce channels.
The brand positions the product as a long-term solution focused on scalp health and hair strength rather than a short-term fix.
Operating without external funding, Ro & Co Beauty has grown through a product-led strategy and direct engagement with consumers.
The timepiece incorporates a genuine vintage Maharana Pratap postage stamp into the dial, making each watch distinct.
The campaign focuses on summer skincare needs, positioning the product as a lightweight and fast-absorbing gel suited for hot and humid conditions.
The launch aligns with Care Bears’ 2026 theme, “Colors of Caring,” which highlights the role of colour in expressing emotions, individuality, and care.
The Super Mario collection has been introduced in line with the upcoming release of The Super Mario Galaxy, which is scheduled to hit theatres on April 1.
The collection adapts key elements from the film into a range of design-led and giftable products.
The brand film highlights individuals engaged in a variety of activities, including sports, fitness, and everyday routines.
The company is positioning itself as a player in the decorative paints segment with a focus on performance-driven products.
Since its inception in 2013, Jaipur Watch Company has built its design philosophy around narrating India’s cultural stories through watches.
The new range is designed to support detangling and smoothening across different hair types.
In recent years, brands across both industries have leveraged each other's cultural capital to create buzz, drive exclusivity, and expand into new consumer segments.
CaratLane continues to position itself as an everyday fine jewellery brand, focusing on contemporary designs and accessibility for a wider consumer base.
The product range also includes a no-added-sugar electrolyte drink variant designed for hydration-focused use cases.
The campaign then focuses on how the new design aims to address this challenge through functional improvements rather than messaging alone.
From Bollywood icons launching signature perfume lines to global luxury houses teaming up with pop superstars, fragrance collaborations are redefining how brands connect with audiences.
The collection brings together sun-protective swimwear, UPF 50+ clothing, and sleepwear designed for comfort and everyday use.
The product is positioned as a plant-based solution aimed at protecting delicate baby skin during the summer months.
The collection draws inspiration from EDM culture, retro screen visuals, and digital distortion, translating these elements into contemporary jewellery formats.
The event saw strong participation across all three days, with KidZania Delhi witnessing high engagement levels from both children and families.
A key innovation in the collection is the integration of golden sequins within the fabric during the weaving process.
The new lineup includes four models — SPARKVOLT JST524, JST530, JST532, and JST534 — aimed at addressing the evolving charging needs of multi-device users.
A key update in the Nazariya range is the addition of a wider toe box, tailored for Indian foot shapes and daily wear, aimed at improving overall comfort.
From athletes to Bollywood actors, these public figures bring credibility, visibility, and aspirational value to the brands they are associated with.
The FRIENDS-inspired CRAZE collection brings together elements of pop culture and beauty, tapping into the growing demand for nostalgia-led and collectible product experiences.
The release also incorporates a strong Bengaluru connection through its packaging, designed by artist Paul Fernandes, known for his “Bangalore Pictorial” illustrations.
Currently, the Makeup Bouquets are exclusively available on IGP and are being offered across key markets such as Delhi NCR and Mumbai.
The rollout of Bullpadel’s apparel through a direct-to-consumer online platform reflects the growing opportunity within India’s emerging padel segment.
Titled ‘India Vs Peaceful Sleep’, the campaign draws on recent speculation around Dhoni and the number 8 to highlight the gap between time spent in bed and actual restful sleep.
The range comprises 43 timepieces, each designed to bring the brand’s racing spirit to the wrist.
The collection made its debut at Motoverse 2025, Royal Enfield’s annual festival that celebrates its global riding community and the vibrant subcultures of motorcycling.
The move reflects the growing global recognition of Indian fashion labels and their ability to blend cultural storytelling with contemporary aesthetics.
The initiative reflects a growing trend among brands to leverage blockbuster films as high-attention marketing moments rather than relying on continuous advertising spends.
The fragrances featured in the campaign are now available across online and offline retail platforms in India.
The new collection showcases bold heels, striking silhouettes, and standout handbags, with Shanaya Kapoor moving through the campaign with effortless poise.
The campaign will be primarily digital, featuring Mohanan as she explains collagen’s role in maintaining skin structure and encourages its consistent consumption as part of daily routines.
brands are increasingly looking beyond their traditional domains to create cross-category partnerships that feel fresh, relevant, and globally appealing.
The introduction of Cozi Micro Modal reflects our continued commitment to bringing globally benchmarked fabrics to the Indian innerwear market.”
The campaign film provides a look into Rahul’s off-field life, showcasing routine moments from home settings to match-day preparations.
The narrative draws a parallel with Gen Z—playful on the outside yet strong at the core.
The partnership aimed to merge Bratz’s iconic, fearless aesthetic with Bonkers Corner’s streetwear expertise, offering fans a way to express their personality boldly through clothing.
The new line is set to launch in Spring 2026 and represents a fresh evolution in how the fashion giant approaches designer partnerships.
The collection brings together three distinct styles under a cohesive theme.
House of Biryan operates on a tech-enabled model designed to ensure standardisation and consistency across its kitchens.
With GO24, Pexpo also brings in advanced three-layer insulation technology, engineered to retain both hot and cold temperatures for longer durations compared to conventional double-layer bottles.
The partnership begins with a new campaign featuring Bumrah, centred around UNIQLO’s LifeWear philosophy—focused on delivering simple, high-quality, and comfortable everyday clothing.
Positioned as a long-term solution for healthier hair, Hairloom stems from the idea that effective transformation begins beneath the scalp.
The initiative features two brand films that revolve around everyday situations where families struggle with rising medicine expenses.
One of the highlights from the collection is the Kandy Avantgarde 2, inspired by the abstract works of Wassily Kandinsky.
The partnership will focus on India’s premium home appliance segment.
The brand first challenged traditional perceptions with the launch of its Gold Mouthwash.
To support the brand’s market entry, actor Emraan Hashmi has been appointed as its brand ambassador.
Alongside the campaign rollout, the brand has also unveiled new additions to its denim portfolio.
Rather than a conventional collaboration, the alliance has been positioned as a cultural exchange where French modernity meets Indian craftsmanship
The technology is engineered to support constant movement without compromising the structure and polished look expected from office footwear.
The label has been developed in partnership with Myntra Jabong India Private Limited, the wholesale arm of Myntra.
Scheduled to launch this Saturday, the collection positions Hopscotch among the early players in India’s kids’ fashion segment to translate this cultural moment into apparel for young consumers.
To cater to a wide variety of dog breeds, the products are available in sizes ranging from XS to XL, allowing pet owners to find the right fit for different pets.
The collection incorporates 360° sculpting technology, offering targeted waist compression, light bust support, and a subtle butt-lifting effect to create a smooth, contoured look.
For McCartney, the collaboration carries a deeper personal meaning tied to her lifelong passion for horses.
The Spring Summer 2026 collection will be available across Selected stores in India as well as on the brand’s official website.
The campaign is being rolled out across digital and social media platforms, aiming to connect with younger audiences through a mix of pop culture recall and everyday relevance.
The company noted that the association is closely aligned with its renewed focus on training, discipline, and high-performance sport within the Indian market.
Aurelia has long been the preferred brand for young, fashion-forward women who embrace the latest trends while staying true to their Indian aesthetic.
The offering includes kids-safe organic colours and wellness staples, alongside a hands-on Tie & Dye kit intended to encourage creative engagement among children and families.
A multiple Grammy and BRIT Award winner, she has amassed billions of streams worldwide and established herself as a defining voice in contemporary pop culture.
Spinny has served more than five lakh customers over the past ten years and maintains an inventory of over 10,000 refurbished cars on its platform at any given time.
The collaboration with DWC has played a key role in scaling access to the watches.
The activewear industry is witnessing unprecedented growth, driven by rising health consciousness, athleisure adoption, and increasing participation in recreational sports.
Spanning 100 square metres and accommodating 65 guests, the café reflects the brand’s identity under the MF Brands Group umbrella.
The campaign features Indian cricketers Shivam Dube, Varun Chakravarthy, and Harshit Rana, tapping into the country’s deep-rooted passion for cricket.
Designed to address diverse hair types and styling requirements, the tools offer efficient detangling, curl definition, smoothing, and finishing results.
The Great Jeans for Everyone campaign reiterates American Eagle’s commitment to crafting denim that combines fit, comfort, and versatility.
Blockbusters to Wardrobes: The Fashion Collaborations Dominating the Industry
The first phase introduces the Echo RO Gum Clog and the Echo Wave Clog, refreshed takes on the original Echo silhouette.
The merchandise line includes crop tops, regular-fit T-shirts, and hoodies in a classic black-and-white colour scheme.
The newly launched range incorporates skincare-focused ingredients such as Pure Hyaluronic Acid, Vitamin C, and Pro Vitamin B5.
As part of the collaboration, Healthy Master has introduced a digital and social media campaign titled ‘Match Buddy’, timed with the ongoing cricket season.
Top Audio & Wearable Brand Collaborations Redefining Tech and Lifestyle in India
At the heart of the campaign is Colgate Visible White Purple, a toothpaste that has attracted attention for its distinctive purple hue.
The digital film captures relatable, everyday scenarios to emphasise the importance of sunscreen as a daily skincare essential.
The initiative aligns with TechnoSport’s positioning as a performance-oriented activewear brand rooted in consistency, endurance, and resilience.
The Chevalier Collection is characterised by bold geometric structures, raw wood finishes, matte leathers, and sand-cast brass detailing.
The film showcases how the company has adapted to changing times while remaining anchored in trust and craftsmanship — two pillars that have defined its identity over generations.
The Nike Domain range has been a trusted choice in high-pressure moments, worn by leading cricketers such as Tilak Varma, Jemimah Rodrigues, Shafali Verma, Shreyas Iyer, and Shubman Gill.
The Dalmore is currently ranked among the fastest-growing top 10 global malt brands in the ultra-premium and prestige segment, reinforcing its growing appeal among luxury whisky consumers.
Through this launch, STRROT reinforces its focus on integrating traditional craftsmanship with contemporary design sensibilities.
From protein supplements and hydration drinks to plant-based nutrition and clean-label foods, Bollywood celebrities are actively backing brands that align with their fitness-driven lifestyles.
To commemorate the milestone, Fratelli Vineyards partnered with Manish Malhotra to create a bespoke presentation for the bottle.
Through a stripped-back visual treatment, the campaign highlights the joy of eating without rules or restraint.
The campaign will be amplified across digital platforms, social media and in-store touchpoints, supported by product-focused films, retail storytelling and influencer partnerships.
The launch comes at a time when consumer preferences are shifting toward premium, novelty-driven offerings that combine nostalgia with innovation.
All products in the Valentine’s range are made using 100 percent couverture chocolate, without palm oil or preservatives.
This Valentine’s season, leading jewellery players across India are stepping up with curated collections, omnichannel campaigns, and accessible price points, making romantic gifting more personal and inclusive than ever before.
As part of the partnership, ASICS has introduced the GEL-CUMULUS 28 as the hero performance running shoe for the upcoming marathon.
The rise of luxury brand-owned restaurants reflects a broader shift in consumer expectations.
Following the success of several sold-out drops, Miffy has also returned with the premium children’s apparel brand Hanna Andersson.
Building on the success of its earlier release, the new collection revisits fan-favourite motifs while introducing fresh silhouettes and updated styles.
The video begins with Khushi and Orry ditching a party in favour of a cosy night in.
Anchored by three playful, slice-of-life films, the campaign captures familiar moments where love emerges in unexpected ways.
These collaborations highlight a clear shift—consumers today buy into stories, values, and cultural relevance, not just products.
The partnership positions love as imperfect, emotional, and rebellious—challenging the glossy narratives typically associated with the occasion.
Underwoman is set to roll out across digital and social platforms, along with marketplace partners including Nykaa, Myntra, Amazon, and Blinkit.
The narrative then pivots to introduce Mamaearth’s rosemary-infused shampoo as a solution, concluding with Sreeleela reappearing with fuller-looking hair.
The partnership with Suryakumar Yadav is rooted in strong audience alignment and shared values.
Prominent Indian cricketers including Jemimah Rodrigues, Shubman Gill, Shreyas Iyer, Tilak Varma, and Shafali Verma feature as towering “Giants,” standing as symbols of perseverance and possibility.
The range is available in four variants—Secura (FR), Secura Plus (HR-FR), Secura Green (FR-LSH), and Secura Green Plus (ZH-FR)—designed to meet varied safety and performance needs.
The launch is part of Dubstep’s Valentine’s Day campaign, Love on Loop, which centres on themes of love, music, and spontaneity.
As part of the initiative, the brand has launched a new film set against a warm breakfast-table backdrop.
The campaign film brings Ananya and Lakshya together in a series of playful, easy-going moments, underscored by the brand’s iconic Hide & Seek tune.
Instead of following a conventional advertising structure, the film leans into repetition and cultural familiarity to leave an impression.
The collection combines clean, minimal aesthetics with utility-led features, catering to professionals navigating fast-paced, mobile work environments.
At the heart of the Primal Stance Mat is a striking visual narrative—a tiger depicted not in motion or aggression, but in stillness.
The campaign draws attention to Bata’s long-standing relationship with ballerinas, a category the company credits itself with popularising in the Indian market.
From fine jewellery and fashion to fragrances and fandom-driven merchandise, brands are stepping up with curated collections and experiences that resonate with modern consumers.
Rooted in Mia’s Precious every day brand philosophy, the campaign highlights how relationships grow through daily routines, personal milestones, and quiet, meaningful rituals.
The new lipstick range is formulated with serum-level hydration. "Infused with Hyaluronic Acid and a nourishing oil blend, the formula delivers 8-hour plumping moisture.
At the heart of the launch is the ‘You Never Drive Alone’ brand film, which seeks to translate Škoda’s service philosophy into an emotionally resonant narrative.
The agreements significantly strengthen Interparfums’ licensed fragrance portfolio and underscore its long-term growth strategy in the global beauty market.
Disney takes centre stage this season with six all-new collections inspired by beloved characters and cultural moments.
The campaign film opens inside a police station, with Malaika questioning the reason behind her detainment.
Indian cricket captain Rohit Sharma leads the campaign, appearing not in his on-field role, but as a fellow fan urging audiences to become part of the movement.
The collaboration addresses the classic Valentine’s Day dilemma: finding a gift that feels personal and premium while avoiding shipping delays.
The launch is spearheaded by a 90-second film created in collaboration with creative agency Flower Shop and directed by Adam Berg.
All products in the collection are vegan, cruelty-free, dermatologically tested, and IFRA certified.
The Face Shapewear has been created to suit a broad range of users, underscoring House Of Beauty India’s focus on accessible and user-friendly beauty solutions.
Marketed and retailed by Titan Company, Xylys is known for its blend of Swiss-made and Swiss-movement engineering paired with modern design aesthetics.
Inspired by Leezu’s cult-favourite Dilbar massager, Dil-Bar takes the form of a carefully crafted chocolate bar.
Through this collaboration, Kushals aims to deepen its connection with fashion-forward consumers in the South.
The future of food collaborations in India looks promising and increasingly sophisticated.
The new offering is aimed at strengthening the brand’s footprint in the mainstream strong beer segment.
The association coincides with the launch of the brand’s new digital film titled ‘Designed for Indian Hair’, which highlights Philips’ India-first approach to hair styling innovation.
Over the past year, the partnership has played a key role in improving brand visibility and recall for ixigo Trains.
As India’s men’s grooming market continues to grow, collaborations will play an even more strategic role.
Created with modern lifestyles in mind, the latest range emphasises comfort and wearability without compromising on elegance.
At the heart of the collection is a fragrance that balances vibrancy, sophistication, and nostalgia.
The brand has also confirmed that the collection will be extended to include swimwear later this spring.
ReplyAll’s design philosophy is rooted in minimalism, with clean lines, neutral tones, and adaptable silhouettes that flow across contexts.
A multi-award-winning brand, Denman Professional operates across more than 30 countries and is sold in over 60 markets globally.
Through a dedicated page on the ZILO app, Anaita will showcase personally curated edits across a wide array of brands.
This partnership is H&M’s debut foray into beauty collaborations and e.l.f.’s first venture into fragrance.
The partnership comes at a time when Red Chief is actively scaling its portfolio beyond its core strengths.
Reebok’s new global marketing campaign, “Born Classic. Worn for Life,” marks the beginning of this refreshed chapter for Reebok Classics.
The association is set to begin in January 2026, with Ranbir Kapoor joining PNG Jewellers as a brand ambassador alongside its existing brand face.
These collaborations are not just about aesthetics; they are about emotional connection, brand recall, and market expansion.
The new concealer has been developed with a clear focus on addressing the specific needs of Indian skin tones, undertones, and climate conditions.
The range is available in Choco Temptation, Coffee Mousse, and Strawberry Truffle flavours.
As the Indian luxury perfume market grows rapidly, celebrity-founded fragrance brands are emerging as influential players.
Collectively, the range focuses on features such as long battery life, low-latency audio, Bluetooth calling, and multi-device charging.
The appliance is available in two colour options—Black and Black & Red—and comes with two interchangeable nozzles and one diffuser, enabling customised airflow control for a variety of styling preferences.
To celebrate the launch, GANNI and Disney have also introduced a collector’s fanzine, created in collaboration with Chaos and illustrated by Disney.
Launched in 2020, BRAVee was introduced as a strategic extension of the House of Beauty master portfolio by founder Vibhuti Arora.
Today, collaborations between fashion labels and toy or gaming brands are far more than marketing gimmicks.
Randeep Hooda’s association with TeinPro stems from a shared emphasis on discipline, balance, and authenticity.
Bringing together two brands aligned on quality, taste, and everyday indulgence, the partnership positions Wild Date’s clean-label offerings as a natural fit for café consumption.
SUNROOOF’s technology recreates the effect of real daylight indoors, addressing design limitations without structural changes.
The campaign is presented through two interconnected films, each capturing the personalities, people, and shared experiences that define weddings today.
For Kati Patang Lifestyle Limited, the Motoverse edition represents a step forward in building a community-led lifestyle brand grounded in shared experiences.
The collaboration will be activated across out-of-home, print, and digital platforms, as well as select cultural spaces.
Set up with an investment of Rs 100 crore, the new can line offers a production capacity of 22,000 cans per hour (CPH).
These collaborations help brands tap into new audiences, strengthen emotional recall, and stay relevant in a market driven by innovation, community, and experience.
The lineup features characters including Hello Kitty, My Melody, and Kuromi, paired with Sweethearts’ signature playful messages.
As part of the activation, curated kits featuring a Pigeon Air Fryer along with a selection of Godrej Yummiez frozen snacks were distributed to mothers across the country.
Positioned as an expressive yet functional everyday companion, the NoiseFit Pro 6R builds on Noise’s expanding fitness ecosystem.
The launch builds on Blissclub’s growing momentum in the women’s apparel space.
Expanding beyond footwear, Kith and ASICS have also collaborated on a Loyalty-exclusive apparel and headwear lineup.
Running through January 25, the seventh anniversary puzzle event invites players to collect memory fragments by participating in UNO matches.
Each balm is packaged in a miniature replica of a Liquid Death can and contains e.l.f.’s flavored Squeeze Me balms.
The partnership was unveiled at a launch event held at Solaire, BKC, where nostalgia, fashion, and fandom came together in an immersive setting.
Moore is an Academy Award–nominated actor, producer, and New York Times bestselling author, with a career spanning several decades across film and television.
Set to hit shelves in March, the range features a variety of character-led water-play toys, including water squirters, pouring toys, and a water-play pipe set inspired by iconic Super Mario elements.
The collection includes nine individual items featuring 65 unique print and colour variations, allowing players to create hundreds of distinct looks.
The initiative is aimed at ensuring women commuters have convenient and dignified access to period care products while travelling.
This season sees the return of two cult favourites—the T80 Watch Gift Set and the T80 Ring Watch—reintroduced in a classic gold-tone finish.
The campaign film offers an intimate and emotionally resonant portrayal of womanhood, set within a green-room environment that symbolises freedom and self-discovery.
Faber-Castell India will roll out Chhota Bheem–themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels, and specially designed creative bundling kits.
Unveiled at a Mumbai event, the launch drew attention not only for the new category entry but also for Bhatt’s refined public appearance.
The first drop under the partnership will debut The House Black vs. House Green Collection, created with meticulous attention to detail and premium workmanship.
The Revive Collection emphasizes clean silhouettes and elevated comfort, making it versatile enough for training, recovery, travel, and everyday wear.
The footwear range is designed to support athletes both before and after competition, aligning recovery and preparation with mental focus.
Drawing inspiration from the ancient desert landscapes of Mleiha and Faya, the collection reimagines the traditional rug as a medium of storytelling, memory, and cultural reflection.
The partnership reinforces the brand’s focus on skinimalism and science-led skincare solutions tailored to evolving Indian consumer preferences.
The Power & Poise collection centres on intentional dressing, spotlighting pieces that feel confident, considered, and effortlessly put together.
Each piece is designed for easy mix-and-match dressing, transitioning seamlessly from school days to weekend outings.
This partnership brings together XREAL’s experience in designing lightweight XR hardware and ASUS ROG’s advanced gaming display capabilities.
From anime-inspired collectibles to cricket-powered campaigns and celebrity-led storytelling, collaborations have emerged as a powerful growth engine.
Through this collaboration, Titan Eye+ will integrate PhotoFusion X photochromic lens technology by ZEISS across its lens designs and retail network nationwide.
From fashion and sportswear to jewellery and beauty, retail brands are increasingly embracing licensing as a strategic tool to expand categories, enter new markets, and stay relevant in an ever-evolving marketplace.
This partnership marks a continuation of Mirza’s longstanding association with Lotto, which began when she was 19, as a young athlete making her mark both on and off the court.
The range also includes India’s first direct-cool refrigerator with a touch control panel integrated into the door handle.
Under the partnership, Thakur will appear in Carlton Wellness brand films, digital campaigns, experiential activations, and property launches.
The Glow in Motion collection is crafted from 925 sterling silver using CNC cutting technology.
With only one million bottles produced, the release is positioned as a rare and refined offering within Blenders Pride’s premium portfolio.
In recent years, several global and homegrown footwear brands have partnered with Indian celebrities who align perfectly with their brand values—be it performance, youth appeal, sustainability, or everyday fashion.
The film draws inspiration from the real-life bond of legendary couple Shabana Azmi and Javed Akhtar, portraying an intimate, thoughtful conversation between two people who are deeply connected yet wonderfully different.
Designed to be enjoyed hot, the offering is being introduced specifically for the winter festive period.
The collection is available in two variants—the Lounge version for relaxed seating environments and the Dining version, which adopts a more upright, banquette-style posture.
Built for performance as well as display, the decks introduce classic Australian literary icons into the skateboarding world.
Backed by B-Town Beauties are redefining how India experiences beauty. They remind us that skincare isn’t just a routine—it’s a reflection of self-care, identity, and the evolving spirit of today’s confident generation.
Positioned as a distinct, contemporary brand, Litestyle by PNG operates separately from PNG Jewellers’ traditional retail identity.
The Playboy Energy Drink features 200mg of caffeine, Vitamin B-Complex, and L-Carnitine, while containing just 30 calories per serving.
The Pop! figures are now available for purchase on Funko.com, making them easily accessible to fans and collectors worldwide.
From couture elegance and cinematic charm to bold fashion statements and powerful cultural influences, collaborations are redefining style like never before, making jewelry more exciting, expressive, and unforgettable for the modern consumer.
The collection includes a range of reversible comforters, vibrant comforters, mink blankets, and printed flannel blankets, all crafted to deliver both style and functionality.
The collaboration is aimed at deepening consumer engagement while further shaping the brand’s fashion, lifestyle, and fitness positioning in India.
As part of the campaign, Bhima Gold is showcasing exclusive diamond collections that blend modern international aesthetics with rich Indian heritage appeal.
The LiteString Tennis Collection forms the highlight of the festive launch with its functional innovation tailored for long days and extended celebrations.
A key highlight of the collection is the hen-shaped Egg Basket, crafted to work as both a kitchen accessory and an elegant serving piece.
The Comet x Peanuts lineup reimagines Snoopy’s timeless charm through two limited-edition footwear designs that reflect imagination, aspiration, and the joy of dreaming beyond boundaries.
Actress Krithi Shetty was unveiled as the face of the launch, reflecting the brand’s focus on style, comfort, and urban living.
Wellness is evolving from a personal routine into an influential movement led by India’s most admired stars.
Hrithik Roshan’s arrival introduces Ferrero Rocher into the scene, with visuals shifting to gold accents and softer hues, reflecting the brand’s signature identity.
Crafted as a dynamic, digital-first initiative, the campaign blends style, innovation, and performance while leveraging Sahher Bambba’s strong connection with Gen Z and millennial audiences.
The collaboration aims to reinforce OSN’s focus on authenticity, scientific credibility, and performance-driven nutrition while inspiring consumers to adopt healthier, fitness-led lifestyles.
Its product lineup includes a daily nutrition drink, zero-sugar electrolytes, and protein wafers designed for consumers prioritising sustainable health routines.
In addition to design, the collection emphasises safety and comfort with Anti-Microbial protection, ensuring a hygienic and restful environment ideal for children.
The campaign was designed to visually mirror the product’s lightweight, soft-matte texture through an airy and romantic setting.
Themed “Design for a Better Tomorrow – Shaping Futures,” the initiative attracted more than 700 submissions from across the world, encouraging designers to merge artistic expression with environmental awareness.
Each piece in the collection is crafted to balance charm and elegance, while maintaining the performance standards that define the Sheaffer brand.
The partnership focuses on promoting clean ingredients and consistent, mindful consumption as the foundation of long-term wellbeing.
The collaboration made its debut at a private launch event hosted at Miu Miu’s recently reopened New Bond Street flagship store in London.
From fitness-meets-food partnerships to sports franchises, digital fitness platforms, and pop-culture icons, activewear collaborations are redefining how brands engage with modern consumers.
Seoul Searching is part of a broader edutainment-led approach designed to deepen engagement and drive repeat interactions on the platform.
As part of the collaboration, 36 Decathlon Playgrounds are now live on the Playo app and website, enabling players to book slots up to 20 days in advance.
The new range addresses one of the most common styling challenges—visible lingerie lines—by focusing on seamless construction that ensures comfort and confidence throughout the day.
The ARIAS × Shisenfox Eyewear Collection is built on a shared vision of thoughtful design, comfort-led engineering, and modern aesthetics.
The Converse x NARUTO SHIPPUDEN collection features four Chuck Taylor All Star iterations, each inspired by one of the anime’s most dynamic characters—Naruto, Sasuke, Gaara, and Kakashi.
As consumer expectations continue to rise, collaborations are fast becoming a key catalyst in shaping the future of the food business.
The latest JKY Groove collection introduces refreshed essentials for both women and men, including oversized T-shirts, hybrid sweatshirts, wide-leg pants, and utility-inspired pieces.
With its multi-use versatility across cheeks, lips, and eyes, BFF adds instant warmth, dimension, and freshness to any look.
The collaboration was officially marked with an exclusive unveiling at Barista’s flagship café in Vasant Vihar, New Delhi.
Inspired by the brand’s award-winning bestseller, known for its warm and indulgent aroma, the limited-edition ice cream translates familiar scent notes into flavour.
With products that deliver nourished lips, glowing skin, sleek hair, and quick glam, the curated lineup helps users transition effortlessly from a sleepy morning to full festive glam.
As part of the partnership, Prada Group, LIDCOM, and LIDKAR will jointly establish local training programmes inspired by the Prada Group Academy model.
The holiday lineup includes a variety of drinks designed to bring comfort and joy.
The event brought together industry insiders, with Brand Ambassador Palak Tiwari joining as the star guest.
From high-performance makeup to contemporary ethnicwear and athleisure, celebrity-owned labels are carving a strong niche in India’s booming lifestyle market.
The drop arrives just in time for the holiday season, bringing nostalgic storytelling and bold design together in a playful new lineup.
Crafted in small batches, each cake is prepared using real fruits sourced globally—cranberries, blueberries, raisins, plums, blackcurrants—slow-cooked and matured to reflect L’inouï’s Zero Adulteration philosophy.
At the core of the launch is a collection designed specifically for Indian kitchens.
The collection features four thoughtfully curated boxes that pair The Body Shop’s iconic skincare and body care products with indē wild’s popular essentials.
The Platinum Collection features designs that highlight the metal’s purity and durability, with options ranging from bold statement pieces to minimalist styles suitable for every wedding occasion.
The campaign aims to address a growing concern among those who undergo hair transplants—uncertainty about why hair fall continues despite the procedure.
From fashion and entertainment to technology, food, and sports, cross-industry partnerships have become the heartbeat of modern marketing.
The campaign highlights walking as a simple, accessible, and everyday form of movement, supported by thoughtfully engineered footwear.
Each watch in the series draws heavily from the design language of Ducati motorcycles.
The partnership reinforces Nuvana’s commitment to shifting India’s wellness outlook from reactive health fixes to long-term optimisation.
By blending culinary elements with clothing campaigns, fashion brands are tapping into a powerful universal language: food.
The campaign centers on the idea that wellness is built through consistent, everyday choices, not drastic lifestyle changes.
The collection made its debut at Motoverse 2025, Royal Enfield’s annual festival that celebrates its global riding community and the vibrant subcultures of motorcycling.
The lineup will appear in a newly created six-part ad film series titled ‘Power On. Limits Off.’, designed around the launch of the OnePlus 15R and OnePlus Pad Go 2.
Conceptualized around the core theme “Thermocool, India Ka Naya Andaaz,” the TVC captures the evolving tastes and style sensibilities of modern India.
SocksXpress has entered Kerala with its 27th store at Lulu Mall Kochi. The launch helps the brand expand its reach across new regional markets.
Brands are merging categories, crossing creative boundaries, and stepping into new territories—all to enrich the overall shopping experience and offer something fresh, immersive, and exciting.
The collection features 20 unique designs, including tees, knits, statement jackets, dresses, pants, shorts, shirts, skirts, and accessories.
The collaboration also extends into a lifestyle crossover with a John Jacobs x Urban Jungle campaign that frames the collection through a premium fashion lens.
The partnership comes as Panasonic accelerates its vision to become a leading HVAC brand in India.
The 14-piece collection features a range of apparel and bags, including a reversible windbreaker, jerseys, wovens, a crossbody bag, hoodies, and more.
Set against a stark desert backdrop, the campaign film follows Shah Rukh Khan as he makes his way across a towering dune, where shifting sand reveals a buried eyewear frame.
The association is rooted in a mutual belief that movement goes beyond the physical, serving as a personal and expressive journey.
The launch reimagines the modern dessert experience, blending global inspiration with IGP’s signature craftsmanship and creativity.
Together, the three pairs convey a singular message: identity is handmade. Each sneaker carries a lived memory and a piece of personal truth.
The two brands have always been separate, each supported by its own trademarks and product positioning.
The Make Your Moment campaign will be promoted across digital platforms and major OTT channels.
Modern fabrics, relaxed fits, and functional detailing come together to ensure each garment supports natural movement while offering a distinctive look.
The campaign film captures intimate, familiar interactions that reflect understated yet meaningful emotional moments in daily life.
To make the season even more rewarding for shoppers, Senco Gold & Diamonds has introduced a series of exclusive wedding offers.
The collection embodies the spirit of joyful extravagance, offering statement pieces that light up the party alongside refined icons of modern elegance.
The collection aims to position eyewear as a bold fashion accessory for Gen Z and OTT-driven audiences.
adshah has crafted a bespoke collection that blends his distinct creative identity with MAYBACH’s timeless heritage.
The collaboration promises an exciting twist to dessert experiences, offering flavours designed to charm every chocolate lover.
The brand’s new wedding campaign, ‘Every Promise Matters’, emphasizes the emotional and symbolic significance of this sacred piece of jewellery.
The 2025 Christmas range debuts three new seasonal scents—Caramel Cuddle, Cranberry Crush, and Sugarplum Passion.
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