Cossouq Unveils Exclusive Partnership with Canadian Brand Voir Haircare

Cossouq, a comprehensive beauty marketplace, has announced an exclusive partnership with Voir Haircare, a Canadian brand. This collaboration brings together Voir Haircare's innovative and impressive products with Cossouq's mission of providing top-notch products to consumers throughout India.

By joining forces, Voir Haircare and Cossouq aim to deliver exceptional beauty offerings that are in sync with the ever-changing landscapes of both Canada and India. The Voir Haircare line incorporates carefully chosen ingredients and draws inspiration from Canada's dynamic seasonal changes, much like those experienced in India. As Cossouq serves as a one-stop destination for meticulously curated beauty and wellness products, it has become the sole Indian reseller of Voir Haircare. This alignment of brand visions has solidified the partnership, ensuring that customers can access Voir Haircare products exclusively through Cossouq.

Meet Jatakia, Director of Branding and Marketing at Cossouq said, “At Cossouq, we are persistently looking at the world for businesses that will attract consumer adoration for their values, innovation, and efficiency. The growing awareness among the Indian audience has paved the way for a plethora of contemporary hair care products. Voir Haircare, as a cruelty-free vegan brand, recognizes the acute demand for hair-nourishing products in the Indian market. Our aim with this partnership is to meet the needs of modern and trendsetting clientele who prefer internationally recognized cosmetics along with home-grown brands.”

Amandeep Randhawa, VP of Global Sales, Voir Haircare said, “The forthcoming beauty industry and cultural diversity of India make it an appealing destination for international businesses. According to Statista’s forecast for 2023, the beauty and personal care industry in India would rise by 3.86 percent each year with a 143 percent growth in volume, year on year. Cossouq was our best pick, as its brand vision aligns well with our global expansion plans. Our trusted vegan product ranges coupled with Cossouq's expertise in the Indian market will give us the initial boost we need to tailor our target group's preferences for hair care experience.”