D2C Brand Plum Ropes in Mithila Palkar as Brand Ambassador

Being one of the most vivacious and spirited actresses, Mithila exemplifies the girl-next-door image and will appear in key Plum campaigns across digital media.
D2C Brand Plum Ropes in Mithila Palkar as Brand Ambassador

Plum India’s first 100 percent vegan and cruelty-free beauty and personal care brand, announced that it has signed actress Mithila Palkar as its brand ambassador. 

Being one of the most vivacious and spirited actresses, Mithila exemplifies the girl-next-door image and will appear in key Plum campaigns across digital media. This will be the first time that Plum is getting a brand ambassador on board.

One of the fastest-growing BPC brands in the online space, Plum has carved a mark for itself in the retail market as well. Not only is it among the top brands on key e-commerce marketplaces such as Amazon, Flipkart, Nykaa, and Purplle, but the brand also is today available in over 250 towns and cities in India, through 900+ assisted retail outlets, and over 10,000 unassisted outlets growing month-on-month. Recently, the brand also won the Best Vegan Cosmetics award at the PETA India’s Vegan Fashion Awards. 

Starting her acting career in 2014, Mithila is known for the wide variety of roles that she has portrayed in movies and web series such as Chopsticks (A Netflix Original film), and Karwaan. She rose to fame after her roles in the popular web series Little Things and Girl in the City. She is also a popular singer. In 2016, a YouTube video featuring her performing the popular Marathi song Hi Chal Turu Turu (sung originally by Jaywant Kulkarni) in the cup song style went viral with more than 6 million views.

READ MORE: Plum Strengthens Executive Leadership Team, Appoints Abhishek Agrawal as Chief Business Officer

Shankar Prasad, CEO, and founder at Plum said, “Plum is a youthful brand that resonates with the confident woman of today. So, onboarding a millennial youth icon like Mithila Palkar seemed to be a natural fit. She reflects Plum’s values of being honest and real. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions of more women who will emotionally associate with our brand and love using our products. We are confident that her voice will inspire them to be comfortable in their skincare and beauty choices and we couldn’t be more thrilled to have her as the face of Plum.”

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