D2C start-up Avni Launches Plant-based Menstrual Hygiene Products

Avni has launched its all-new range of plant based menstrual hygiene products including bio enzyme period wear liquid cleaner, menstrual cup wash and anti-bacterial intimate wipes.
D2C start- up Avni Launches Plant based Menstrual Hygiene Products

Holistic menstrual care start-up, Avni has launched its all-new range of plant-based menstrual hygiene products including bio enzyme period wear liquid cleaner, menstrual cup wash, and antibacterial intimate wipes. The brand has been working towards breaking misconceptions associated with the use of cloth-based sanitary pads during menstruation.

Following are the details of the newly launched products:

Avni Period Wear Wash


The newly launched cleaner is India’s first 100 percent plant-based liquid wash designed specifically to fight period blood stains and odour of body fluids effectively. It has a blend of plant-based surfactants, bio enzymes, and green tea to protect precious period panties, cloth pads and panty liners. The acid, caustic, and bleach free wash releases no toxic effluents and comes packed in recycled packaging.

Avni Menstrual Cup Wash

cup wash

A 100 percent plant-based liquid wash, can be used for washing and cleaning menstrual cups. The wash is fragrance-free and safe for the silicone-based cup.  The wash will be accompanied by India’s first antimicrobial cloth wipe, for wiping the menstrual cups post-wash.

Avni Anti-bacterial Intimate Wipes


The product is made of Natural biodegradable fibres, without any alcohol. These wipes are Gynecologist approved and are enriched with pH balanced at 3.5, aloe vera, vitamin-E, and tea tree extracts. These wipes prevent rashes, allergies, and infections.

The start-up is determined to reinvent the traditional Indian methods of menstrual care. The brand offers well-researched, innovative, tested products to facilitate women’s hygiene during periods that have been explored on the backbone of authentic Indian methods. 

“Over the years commercial companies have demonized the use of cloth-based pads and hygienic products. However, it is a sheer misconception that cloth-based pads are unhygienic or harmful. On the contrary, clean cloth-based pads are chemical-free, skin-friendly, and cause no harm to the women or the environment. We are trying to create awareness and provide a more viable solution to women. With the launch of these new products we expect the usage of cloth pads will rise and Avni will become travel buddy products for women” said Sujata Pawar, Founder, Avni.

The brand has been simultaneously working towards creating more awareness around menstrual care. In line with the same, it also launched India’s first-period care 24x7 helpline accessible via WhatsApp, call, and SMS. 


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