Noise has announced its association with homegrown fitness brand HRX, which is jointly owned by Hrithik Roshan and Exceed Entertainment. The partnership will enable the launch of a range of fitness trackers that have been designed keeping in mind the needs of the millennials and GenZ.
The newly launched fitness tracker, X-Fit 1 comes in two color variants – Race Black and Track Grey. It is equipped with prominent features such as a sleep cycle tracker, heart rate and blood pressure monitor, smart DND, and noise health suite for complete care on the go. It also allows noisemakers to access more than 100 customizable and cloud-based watch faces.
With a blend of stunning looks and smart technology, it is a perfect accessory for those who never compromise with their fitness. The collaboration merges Noise’s unparalleled product innovation and tech expertise with the HRX’s brand expertise in athleisure, creating a unique expression of wearable fashion tech.
“We are elated to partner with one of India’s most favorable brands - HRX that has won over the hearts of fitness enthusiasts within a short span. Our partnership is pivoted to ensure that we bring a new range of products that will cater to all the fitness lovers from the HRX community and is tech-forward and feature-packed. This collaboration is the testament to our commitment for Noisemakers to keep them ahead with innovative and exciting products,” Utsav Malhotra, Chief Operating Officer at Noise, said.
HRX has recently forayed into the sports and fitness category for home workouts. It has launched an array of products designed keeping in mind the needs of ‘active fitness enthusiasts’. The product range comes with superior durability, high performance and aims to address the requirement of functional home workouts for consumers who are increasingly adopting a fit lifestyle regime.
“Both Noise and HRX are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. The X-Fit 1 is a true testament to that belief. This partnership is a step towards offering fitness enthusiasts 360-degree health, wellness, and fashionable experience,” Afsar Zaidi, Co-founder and CEO at HRX, said.
Noise claims to have registered tremendous growth with a 300 percent increase in the last 30 months. As per the latest 3Q21 report by IDC, it has maintained its lead for the sixth straight quarter with a 26 percent market share in the wearable watch segment. It has been setting a benchmark in the industry with its wide offering and with this partnership; it will add another tech-advanced yet stylish product to its portfolio.