Continuing its expansion in the D2C sector, Plum – a home-grown, 100 percent vegan, PETA certified, clean beauty brand has appointed Abhishek Agrawal as Chief Business Officer, Digital.
Abhishek brings strong channel understanding, business-building skills, and team leadership to Plum. With over 150 SKUs across skincare, haircare, makeup, bath and body as well male care (through brand PHY), Plum has steadily built its customer base on both online and offline platforms.
In addition to being among the top new-age beauty brands online, the brand also now reaches over 225 towns and cities in India, through 850+ assisted outlets, and over 10,000 unassisted outlets - growing month-on-month. It is also one of the few new-age beauty brands to have crossed an annualized revenue run rate of Rs 200 crore. Recently, the company also announced the opening of its first-ever exclusive offline store in Mumbai.
Agrawal joins Plum with a rich experience of 15+ years across Sales and Marketing, Category Management and P and L, Business Planning, Supply Chain and Network Design, Client and Account Management. In his last stint, he was leading the fledgling e-commerce vertical for ITC across Foods, Personal Care, and FMCG, covering 30 brands with over 1,000 SKUs. An alumnus of IIT Kanpur, he has pursued B.Tech in Mechanical Engineering in 2006 followed by an MBA from ISB in 2013.
Shankar Prasad, CEO and Founder Plum said, “We're delighted to welcome Abhishek to Plum to lead our digital businesses, including our D2C vertical. Given the tremendously exciting growth path ahead, we look forward to leveraging Abhishek's expertise in business building and team leadership to build something we all can be proud of.”
On his appointment, Abhishek Agrawal, CBO (Digital), Plum said, “I’m incredibly excited about this leap into the D2C beauty and personal care space. I look forward to bringing in my expertise and leveraging it to accelerate the brand’s vision of establishing Plum as the most preferred clean beauty brand.”
Founded in 2013, the brand is driven by a strong leadership and investor team focused on building value for - People, the Planet, and Profit-sharing participants. Plum is also among the fastest-growing BPC brands on key marketplaces such as Amazon, Flipkart, Nykaa, and Myntra. In September 2021, the brand strengthened its leadership by adding a new CMO and CFO to the team.
Kapiva, a homegrown Ayurveda brand operating in the direct-to-consumer space, has revealed the reconfiguration of its founding team. In this announcement, Shantanu, currently COO, and Anuj Sharma, CRO, will be elevated to Co-Founders. This strategic move aims to tap into the vast potential within the Ayurveda and wellness sector. Shantanu's primary focus will be on advancing the brand as a strategic asset, along with curating science-backed products. Meanwhile, Anuj will concentrate on integrating technology to seamlessly deliver comprehensive health outcomes.
The adoption of Ayurvedic offerings has surged globally, particularly in the post-pandemic era. This demand has been fueled by factors like heightened awareness about preventive measures, increased disposable income, and government initiatives supporting traditional medicinal systems. According to industry reports, this market is projected to grow by $6.81 billion from 2021 to 2026, with a compound annual growth rate (CAGR) of 15.32 percent.
Shantanu brings extensive experience in marketing and e-commerce from his roles at Uniqlo and P&G across India, Southeast Asia, and China. Collaborating closely with Ameve, he will accelerate Kapiva's growth by penetrating deeper into the Indian market. Joining Shantanu is Anuj Sharma, a seasoned growth leader who has previously worked with brands like Myntra and Disney+ Hotstar. Anuj has been spearheading the brand's journey as the Chief Revenue Officer (CRO) for the past 2.5 years.
He will be focused on enhancing the tech infrastructure, developing innovative solutions to enhance health outcomes, and driving profitability and sales across different regions. Their collective expertise, combined with Ameve's vision, is poised to elevate Kapiva's standing in the wellness industry.
Ameve Sharma, Co-Founder of Kapiva, stated, “Shantanu and Anuj have made significant contributions to Kapiva’s journey over the last 2 years. Their expertise and experience have propelled the brand's sales fourfold during this period. I'm thrilled to join forces with them to further enhance awareness and adoption in this industry. We strongly believe this is just the beginning, with substantial untapped potential waiting to be unlocked."
Shantanu, Co-Founder of Kapiva (Formerly COO), expressed, "Kapiva is one of the fastest-growing startups in the country. I am thrilled to be part of its journey and contribute to its success. I believe Ayurveda has the potential to positively impact lives, similar to the way Yoga has worldwide. We are gearing up to reshape the narrative of Ayurveda."
"We are entering an exciting phase in an industry that is shaping the future. I am immensely thrilled to join visionaries Ameve and Shantanu on this journey. Together, we can empower global consumers with holistic and contemporary solutions, and align with the government's vision to position India on the global stage by elevating Ayurveda as a significant export," added Anuj Sharma, Co-Founder, Kapiva (Formerly CRO).
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