Ecommerce penetration in India has increased multifold and even though it is only around 2.1% of the overall retail market of $770 billion, projections for the future are staggering with a potential increase of online shoppers from 69 million to 215 mill
The statement 'one size fits all' seems so unrealistic when we talk about plus size category. Though this segment was neglected for a long time, but today many brands have started producing plus size clothing. Let's know more.
It doesn't take much time for a brand's store presence to make or break the deal. When brands are taking the tech road to adopt latest technology in their stores, some still believe in expanding through shop-in-shop format. Let's find out why.
Tech trends in retail change with seasons. After phygital, click & collect, conversational commerce and even video commerce, cameracommerce is the new kid on the block. Can this new process of click, look, buy change the future of shopping? Let's find out
With India's logistics space set to grow 10-15% annually, need for efficient supply chain mechanism is vital. This article talks about the strategies every retail startup needs to know to make their logistic program future driven.
Today, it is very important for retailers to adapt to the digital route for doing trade. Not only this, but retailers should take more keen interest in bridging the new digital divide for providing consumers a seamless experience.