Online Diwali Sale: How Shopclues nabbed 5X hike in its net business

As eCommerce festive season sales extravaganza has already hit the market, online retailers of the country have started to bolster consumers with bumper discounts and lucrative offers. Festive season is the only time of the year when all of these online giants bestow a majority of their investment raised on smoothening their offerings and operations.

Like every year, eCommerce industry is all set to witness a phenomenal rush and splurge in demand during this festive period. Major online retailers like Amazon, Snapdeal, Flipkart and Shopclues have seen an exponential hike in orders across the country. These companies are not just witnessing heavy traffic on their website, but are also helping sellers on their platform to rake in huge cash. On an average, sellers on websites like Flipkart and Snapdeal are nabbing a whooping 1 crore daily sales.

All of these online marketplaces have rolled out amazing deals and discounts to lure customers. Categories like electronics and fashion are touted to be one of the fastest growing segments during the festive season.  

With smart phones and internet penetration in tier 2 and 3 cities customers are getting more tech savvy. In the ongoing shopping fest mobile application downloads have increased the share of eCommerce sales.  India’s top e-commerce companies like Amazon, ShopClues, Flipkart and Snapdeal have introduced app only offers which are attracting the customers in the shopping fest.

With massive deals and discounts across all categories, Gurgaon-based online managed marketplace ShopClues’s Diwali Sale has kicked off quite well amongst Indian consumers.. Started on October 1, 2016, the marketplace registered an unprecedented traction and clocked a whopping five-fold increase in its net business. Interestingly, it witnessed 100 per cent growth in traffic from tier II and III markets which also outdid metro cities in terms of visits and orders.

Additionally, with the first two days of the 10-day Diwali Sale, the e-commerce platform has registered a five-fold growth in demand products like for LED TVs, five-fold growth in 4G smartphones and ten-fold growth in feature phones.

With customers availing the benefits of a Diwali shopping extravaganza on ShopClues, the platform has experienced a growth in demand across all key geographic regions in the country. The prime tier 1 geographies have been Delhi, Mumbai and Pune; Lucknow, Bhopal, and Patna have been the top tier 2 cities; Chandigarh, Agartala, and Salem have been the top tier 3 cities. Amongst tier 4 geographies, Panipat, Gandhinagar, and Haridwar demonstrated maximum sales.  

Apart from attractive deals and discounts, the eCommerce firm has also tied up with various payment providers such as ICICI Bank, Standard Chartered, American Express, MobiKwik, and CashCare to provide a unique and easy shopping and financing experience to all consumers this Diwali.