How 'Beauty and the Beast' is raking moolah through brand licensing...
How 'Beauty and the Beast' is raking moolah through brand licensing...
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Beauty and the Beast, the upcoming movie from the satchel of Disney has created enough ripples in the consumer product space, courtesy the various licensing arrangements by Disney Consumer Products. Starring Emma Watson, the film follows the traditional fairy tale originally published in 1740 by Gabrielle-Suzanne Barbot de Villeneuve.

Already boasting of record breaking 128 million trailer views during first 24 hours of its release, the movie is witnessing licensing arrangement with L’Oreal Paris. The cosmetics brand is creating a makeup line that reflects the upcoming movie sensation. The ‘Beauty and the Beast’ makeup line will include seven lipsticks along with nail polish pairings to match each lipstick. Each lipstick and nail polish pairing is named after a character in the upcoming Disney film. The makeup will be sold individually and as an entire limited-edition collection.

Other lipstick and nail polish colours include the beloved characters Mrs Potts, the candlestick Lumiere, the clock Cogsworth, the feather duster Fifi, and the mystical rose. Banking upon the huge nostalgia (the movie is a remake of the classic Disney 1991 release) Disney Consumer products is aiming to tap the young parents. Meanwhile, the Disney Store has also launched its exclusive new line up of products inspired by the movie. The collection ranges from dolls and stationery to homeware and includes the likes of poseable Belle and the Beast dolls, a golden journal – a replica of the journal used in the live action film, and limited edition products such as fine china tea-set, featuring Mrs Potts and Chip. The collection also includes a children’s dress up range with Belle’s white celebration dress and yellow ball gown, as well as their matching accessories in the golden tree pendant and a rhinestone compact mirror. Beauty and the Beast waltzes into the cinemas on March 17th.

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