Chupa Chups forays in beauty segment with Essence

Expanding into beauty segment, lollipop brand Chupa Chups is joining force with German brand - Essence (Cosnova Beauty) to launch a lollipop frenzy with the trend edition, ‘I want candy’. As part of the deal, beauty pieces will be available for consumers, which will boast the famous fragrance of the Chupa Chups lollipops. The capsule collection includes a range of scented cosmetics for body, face, lips and nails including body splash, eye shadow palette, lolly dots eyeliner, lip gloss palette, blush shimmer pearls and brush or nail polish, stickers, scrub and top coat. The range is slated to release this June and July in supermarkets, department stores and online worldwide.