Obeetee Unveils Viraasat Collection: A Tribute to Indian Heritage and Artistry

Obeetee, a leading name in the Indian carpet industry, has unveiled its largest and most versatile collection to date, named "Viraasat." This new collection is more than just a showcase of exquisite craftsmanship; it is a heartfelt tribute to the rich legacy and cultural layers that define India's heritage. Viraasat symbolizes a deep-rooted love for the traditions and culture that form the fabric of Indian society.

The collection is inspired by the bond of three young women, whose journey of love, laughter, passion, and friendship is metaphorically captured in the designs of the carpets. Each piece in the Viraasat collection transforms into a canvas that memorializes these emotions, turning every carpet into a piece of art for the home. These rugs are not just functional items; they are designed to bring warmth and storytelling into every corner of a space.

In addition to celebrating culture, the Viraasat collection is intended to be cherished for generations. The rugs serve as timeless keepsakes, whether as a remembrance for a newly married daughter or as a treasured heirloom for future generations. Each piece aims to encapsulate personal stories within its threads, allowing every rug owner to become a part of its ongoing narrative.

Enhancing the significance of the Viraasat collection, four of India’s most renowned designers—Tarun Tahiliani, Anju Modi, Ashdeen Z. Lilaowala, and Anita Dalmia—have contributed their expertise to the collection. Drawing inspiration from diverse sources such as the art of Pichwai, the Panchvati tale from the Ramayana, the scenic beauty of Vrindavan, and Persian and Oriental embroidery, these designers have infused their love for tradition into each piece. Every knot in these rugs tells a unique story, expressing a deep admiration for India's timeless cultural heritage.

Rudra Chaterjee, Chairman, Obeetee expressed, “It is truly inspiring to witness the dedication to preserving Indian culture, and Obeetee has set a remarkable example in this endeavor. The Viraasat collection, a celebration of 104 years of growth, showcases exquisite rugs that pay homage to our rich heritage. The collaboration of distinguished designers with the meticulous artistry at Obeetee fills me with immense pride as we introduce this new chapter in the legacy of carpet weaving."

Angelique Dhama, President, Obeetee Carpets shared, “Viraasat transcends a mere product line; it encapsulates stories within each thread. Building on the heritage of a brand with such a rich history is a source of immense pride. I view this collection as a testament to our dedication to preserving our cultural heritage. Each rug, promising to elevate any space with its luxury, brings me euphoria, knowing that every Viraasat rug owner will cherish the unique story it narrates."

Crafted by skilled artisans who have refined their techniques over decades, the Viraasat collection represents the core values of Obeetee. As a pioneer in India’s carpet industry, Obeetee continues to push the boundaries of tradition and craftsmanship with this new collection.

The Viraasat rugs will be available from September 2024, both online and at Obeetee’s flagship stores located in Delhi, Mumbai, Kolkata, Hyderabad, Bangalore, and Pune.