Odd Giraffe and Starbucks India Unveil Limited Edition Notebook, Fans Queue Nationwide

In an exciting collaboration that captured the attention of enthusiasts across the nation, Odd Giraffe, a burgeoning paper-goods lifestyle brand, has teamed up with Starbucks India to launch a limited edition notebook. This exclusive product, available nationwide from September 1st, was offered specifically to Starbucks Rewards Members, marking a significant milestone for the brand.

The collaboration sparked immense excitement, with customers lining up early on a Sunday morning to purchase the notebook. The enthusiasm was reflected on social media, where Odd Giraffe's Instagram saw over 600 story mentions in just one day, showcasing the overwhelming response to the product.

"We are not just a stationery brand," an Odd Giraffe spokesperson explained. "We’re building a paper-goods lifestyle brand. There are hundreds of companies selling notebooks, journals, and planners on marketplaces, but no one can replicate the vision we have for our brand. It's more than just a product—it's a statement. It's collaboration. It's design. It's cool. It’s Odd Giraffe. And we’re just getting started."

The Odd Giraffe team, a small but passionate group of five, has managed to bootstrap their way to success, proving that a big impact doesn't necessarily require a big budget. Their collaboration with Starbucks India is a testament to their innovative approach and the growing appeal of their unique brand identity.

As Odd Giraffe continues to carve out its niche in the lifestyle market, this partnership with Starbucks serves as a prelude to what promises to be an exciting journey ahead. "Wait for our next chapter," the brand teases. "We are just getting started."