Plum BodyLovin' Debuts Vanilla Caramello Scent with Ananya Panday

Plum BodyLovin', the bath and body brand from the beloved Plum, is rapidly becoming the go-to choice for luxury perfumes, offering premium, unique fragrances at affordable prices. Best known for their signature vanilla-themed scents like Vanilla Vibes and Smokin’ Vanilla, the brand has recently introduced an exciting new twist on vanilla—Vanilla Caramello Perfume. This scent features notes of salted caramel, warm vanilla, and nutty pistachios, promising to make anyone who wears it smell utterly delicious, exude confidence, and turn heads.

In an all-new, unconventional commercial, the super chic Ananya Panday is seen interacting with the Vanilla Caramello perfume, delighting in the progressively revealed complex sweet and salty fragrance notes. The ad film captures her enthusiasm as she explores the scent, ultimately declaring, "Vanilla Never Smelled SO GOOD!"

Already making waves on social media, Vanilla Caramello takes you on a sensory journey, enveloping you in a blend of sweetness and warmth. The fragrance opens with a luscious mix of creamy vanilla and mischievous notes of salted caramel, evolving into an inviting aroma of pistachios and almonds. Sweet yet balanced, this scent is ideal for special moments when you want to feel both luxurious and at ease.

Stuti Sethi, Brand Lead, Plum BodyLovin’ shared "In a refreshing departure from traditional Indian perfume advertising, we’re beyond elated to introduce our new Vanilla Caramello perfume ad film with the charismatic Ananya Panday, that pivots from the clichéd themes of seduction and instead, in true Plum BodyLovin’ fashion, celebrates the joy of unlocking your vivacious, playful spirit and enjoying life’s everyday moments! And who better to bring this vision to life other than Ananya, who effortlessly embodies all traits of the bestselling Vanilla Caramello scent i.e. chic, warm, luxurious, layered, & well… deserving of endless compliments.”

Ananya Panday commented, “I’ve always been a huge fan of vanilla fragrances, and Vanilla Caramello is just irresistible! The blend of creamy vanilla and salted caramel makes it so droolworthy, and I can’t get enough of it. It’s fantastic to collaborate with a brand like Plum BodyLovin’ again that not only creates such iconic & chic fragrances but also celebrates them in a fun & authentic way! I can’t wait for women everywhere to experience Vanilla Caramello for themselves and give out chef’s kisses.”

With the launch of Vanilla Caramello, Plum BodyLovin' continues to solidify its position as a leader in the luxury perfume market, offering scents that are as distinctive as they are delightful.