Berggruen Hotels to launch 'Key Klub'

Berggruen Hotels, famously known as the parent brand to Keys Hotels, a leading chain of business hotels, announced the launch of its new upscale hotel brand ‘Keys Klub’ in the 4 and 5 star categories.

The Keys Klub is meant to be elite, stylish, world-class and cheerful with cutting edge technology and infrastructure support. It aims to appeal to the urbane and contemporary world traveller within a price range. 

Mr. Sanjay Sethi, Managing Director and CEO, Berggruen Hotels, said “while unveiling the new brand, “This heralds a new chapter in the journey we started in 2006. After having extensively studied the consumer and having successfully established Keys Hotels chain across India, we are delighted to announce our foray into the upscale category.”

‘Keys Klub’ will include 100 and above rooms with room size of 275 sq ft upwards. Keys Klub hotel rooms will be stylishly designed and equipped with 24/7 in room dining. The hotel property will include an all day global cuisine restaurant, a specialty restaurant, a lounge bar, banquets and conference halls.

Mr. Sethi further adds, “Our strategies will ensure that by 2016, we expand to 75 hotels with an inventory of 6600 rooms. We plan to add at least 2 Keys Klub Hotels into our bouquet every year in our target cities at Pune, Mumbai, NCR, Ahmedabad, Chennai, Jaipur, Kolkata and Hyderabad. By 2016, we are expecting combined revenue of INR 410Crs from the owned and managed hotels. We have kept the luxury space available for future brand expansion.”