Rage Coffee's latest marketing campaign to bring coffee, love and NFTs together

Delhi-based Rage Coffee is eyeing into the manifolds of the blockchain bazaar by minting 10 Rage Coffee branded NFTs of a certain value.

These NFTs will be issued to 10 lucky winners as a part of their valentine’s month marketing campaign.

“A clairvoyant attitude is often the key to cogitation and execution of something which is avant-garde in its segment. Being visionaries in our segment, we capitalized on the crypto craze and now we are happy to make some noise by issuing NFTs which are the hottest thing in the market right now,’ shared Bharat Sethi, Founder and CEO of Rage Coffee by adding that by entering into the blockchain matrix they would have an opportunity to interact with Ragers and dominate the D2C space by creating conversations around one of the popular digital trends at the moment.

The campaign will be kicked off with a launch video on NFTs with the theme being centered around exploring the ideas of coffee and love from 10th of Feb to 19 Feb.

The company in the past had capitalized on the buzz of the crypto coins, now the brand is heading towards the NFT space, this time with actual Rage exclusive NFT’s.

This valentine’s month marketing campaign by Rage would also engender an infill of NFT owners in India which is significantly low. With the debut of Rage Coffee in the blockchain matrix, it will also bring a lot of Ragers under the umbrella of this marvelous technology.