Smiley announce cross category promotion with Auchan

Warner Bros. Games and HBO have announced the global launch of Game of Thrones: Dragonfire, a free-to-play mobile strategy game inspired by the original drama series House of the Dragon.

Developed by Warner Bros. Games Boston, the game transports players into the world of Westeros during the Targaryen Civil War. Players take on the role of new dragonriders and engage in tactical, tile-based battles while building alliances and competing for dominance across the kingdom.

The launch marks Warner Bros. Games’ latest expansion of the Game of Thrones franchise into mobile gaming, offering fans an interactive experience based on the universe of House of the Dragon.

JB Perrette, Chief Executive Officer and President, Global Streaming and Games, Warner Bros. Discovery, said, “We’re thrilled to bring ‘Game of Thrones: Dragonfire’ to mobile players with an immersive strategy experience that is very authentic to ‘House of the Dragon.’ Our Warner Bros. Boston team did an amazing job creating a game true to the ‘Game of Thrones’ world for fans, inviting them to build their legacy, forge alliances and define their own battle for Westeros.”

According to the company, the game has been designed to combine strategic gameplay with narrative elements drawn from the Game of Thrones universe, allowing players to shape their own journey within the storyline.

Matt Read, vice president and studio head, Warner Bros. Games Boston, said the development team focused on delivering an experience that remains closely aligned with the source material while giving players creative freedom.

“With ‘Game of Thrones: Dragonfire,’ we wanted to put the world of ‘House of the Dragon’ directly into players’ hands. From commanding dragons to navigating the choices that shape Westeros, we focused on creating a game that feels true to the universe fans love while giving them room to play their own way. Our team in Boston is excited to share the game for fans to engage with the world they know and love," stated Matt Read.

Green Gold Animation has launched its dedicated Free Ad-Supported Streaming Television (FAST) channel, Green Gold TV, on Samsung TV Plus, expanding its presence in the connected television segment.

Available to Samsung TV Plus users in India, the channel has been introduced under the Kids category and offers subscription-free access without login requirements. The 24x7 linear channel will stream in Hindi and is aimed at young audiences as well as family co-viewing.

Green Gold TV brings together a lineup of the company’s animated titles including Mighty Raju, Super Bheem, Krishna Balram, Krishna, Chorr Police, and Luv Kushh. The programming schedule is structured around episodic content during weekdays, which will account for nearly 70 percent of the lineup, while weekends will feature movie premieres.

The launch comes as the FAST streaming model gains traction in India alongside growing connected TV adoption and increasing demand for ad-supported viewing experiences. Through its partnership with Samsung TV Plus, which has crossed 100 million active users globally across 30 countries, Green Gold Animation aims to reach a wider connected television audience.

Rajiv Chilaka, Founder & CEO, Green Gold Animation said, “For a long time, television in India has been defined by access controlled at the platform level, while digital has offered choice - but often in a fragmented way. What platforms like Samsung TV Plus are doing is resolving that tension by bringing back simplicity without compromising on scale. That’s what makes this partnership meaningful for us. With Green Gold TV, we’re becoming part of a viewing experience that is far more aligned with how families consume content today - effortless, continuous, and shared. I believe FAST will evolve into a foundational layer of the entertainment ecosystem, and this is our early step in that direction.”

Kunal Mehta, General Manager and Head of Business Development, Samsung TV Plus India shared, “Partnering with Green Gold Animation not only strengthens our Kids offering, but also enhances the viewing experience by bringing families together around trusted, high-quality content. Through collaborations with partners such as Green Gold Animation, Samsung TV Plus India continues to build an always-on, curated entertainment platform that reduces friction and delivers more accessible, meaningful choice for viewers.”

The company said the launch of Green Gold TV reflects a wider distribution strategy focused on curated, long-form viewing experiences distinct from its digital video platforms. As FAST services continue to expand in India, the launch positions Green Gold Animation among early entrants in the segment targeting children’s and family entertainment audiences through connected television platforms.

Krispy Kreme has partnered with Mattel and Amazon MGM Studios to introduce the limited-edition "Masters of the Universe" doughnut collection in the United States. The offering includes three themed doughnuts and a custom dozen box inspired by the heroes and villains of Eternia.

The collection features the He-Man Caramel Crunch Doughnut, an Original Glazed doughnut coated in red caramel icing and layered with cheesecake-flavored buttercreme. It is finished with graham-flavored crumble and a He-Man-themed topping.

Another addition is the Skeletor Double Chocolate Doughnut, an unglazed shell doughnut filled with chocolate custard, coated in chocolate icing and chocolate cookie crumble, and topped with a Skeletor piece.

The range also includes the Cringer Claw Cookie Dough Doughnut, an Original Glazed doughnut dipped and drizzled with cookie dough icing.

Alison Holder, Chief Brand and Product Officer, Krispy Kreme said, "Bringing together the power of the universe and the power of the dozen creates an experience worthy of Eternia. Inspired by He-Man's legendary spirit, these doughnuts are here to defend doughnut deliciousness with bold flavors and heroic fun in every bite. We're excited for fans and doughnut lovers to rise to the occasion. Heroes act fast, and so should you."

Krispy Kreme said the "Masters of the Universe" collection is available for a limited period through its stores as well as via pickup and delivery on the brand’s app and website. Customers can purchase the doughnuts individually or by the dozen.

The themed edition of Monopoly, inspired by Star Wars: The Mandalorian and Grogu, is now available for pre-order through Walmart ahead of its scheduled launch in June.

The latest version of the board game draws inspiration from the upcoming film, replacing traditional Monopoly properties with locations featured in the storyline. Players progress through the game by exploring these locations and collecting credits from fellow participants.

Adding a new gameplay element, players receive missions each time they pass GO. Completing these assigned missions before the game concludes allows players to earn bonus credits, introducing an additional strategic layer to the classic format.

The edition also includes The Mando and Grogu cards, which provide guidance and gameplay support, while Misfortune cards introduce challenges that may affect progress. As with the traditional Monopoly format, the winner is determined by the player who accumulates the highest number of credits by the end of the game.

Monopoly “Star Wars: The Mandalorian and Grogu” is slated for release in June following the current pre-order phase at Walmart.

Electronics Mart India Limited (EMIL), through its premium AV and immersive solutions division Audio & Beyond, has launched British professional audio brand Funktion-One in India with an exclusive showcase held at the Sahara Star Hotel, Mumbai, on May 27, 2026.

The event brought together hospitality stakeholders, sound engineers, music professionals, audio enthusiasts, and industry representatives to experience Funktion-One’s professional audio systems and sound technologies.

The launch marks Funktion-One’s formal entry into the Indian market and strengthens EMIL’s presence in the professional audio and immersive AV segments. The showcase was attended by Funktion-One Founder and R&D Director Tony Andrews, along with music composer Salim Merchant, who is associated with the brand as its soft ambassador in India.

Audio & Beyond and Funktion-One demonstrated the brand’s loudspeaker technologies through DJ performances, live music, and multiple audio formats. The showcase featured products and solutions, including the Vero VX system, projection system design software, intelligent workflows, and the newly introduced PSM15 stage monitor.

EMIL and Audio & Beyond have been associated with Funktion-One since July 2025 through a distribution arrangement with Funktion-One’s GCC distributor, Em-Tec. Under this partnership, Audio & Beyond oversees the brand’s local operations, including system delivery, installation, and technical support across India.

The collaboration has already led to installations at venues such as Four Seasons Mumbai, The Nines Mumbai, Big Bull Hyderabad, and Epitome Pune, with plans to expand installations and showcase venues further.

Tony Andrews, Founder & R&D Director, Funktion-One, said, “India has one of the world’s richest musical cultures and a growing appreciation for reproduced sound quality. We believe there is demand for systems that deliver genuine musical engagement, low distortion, and ecologically beneficial high efficiency. We’re pleased to be developing a stronger presence in the market and supporting people who care deeply about audio.”

Rishabh Jain, Managing Director/Partner at Audio & Beyond, EMIL, said, “The launch of Funktion-One in India is strengthening our vision of building a premium immersive technology ecosystem beyond traditional consumer electronics. As demand for professional audio grows across hospitality, entertainment, nightlife, and commercial spaces, Funktion-One complements our premium AV portfolio while reinforcing EMIL’s positioning as a premium experience-led technology brand backed by strong infrastructure, partnerships, and technical expertise.”

Through this launch, EMIL and Audio & Beyond aim to expand the adoption of premium audio technologies across hospitality, nightlife, live entertainment, retail, commercial, and residential spaces while strengthening their broader audio-visual ecosystem in India.

OREO has partnered with global music group BTS for what the brand describes as its first worldwide snacking collaboration, introducing a limited-edition cookie inspired by South Korean flavours and BTS fan culture.

The new OREO & BTS Cookies will launch across more than 80 markets globally, marking a major collaboration that blends food, music, and fandom-led engagement.

The limited-edition product features a Korean sweet pancake-inspired creme based on hotteok, a popular South Korean street dessert known for its sweet filling and warm flavour profile. Through the launch, OREO is seeking to deepen its connection with consumers through pop culture and fan-driven collaborations.

BTS played an active role in developing the product. The cookies feature OREO’s first-ever purple wafers, inspired by the group’s fan community, alongside 13 customised embossments designed to reflect BTS’ 13-year journey.

The cookie designs include member names, the BTS light stick, and hidden fan messages spread across multiple cookies. The packaging also takes cues from Korean street markets, aligning the launch with South Korean food and cultural influences.

Nitin Saini, Vice President – Marketing, Mondelez India said, “This is a defining moment for OREO and fans of BTS around the world. Marking the band’s first-ever global snacking partnership, this collaboration is incredibly special, bringing together one of the world’s most iconic bands with one of the world’s most loved cookies in a way that feels truly cultural, unexpected, and exciting. At OREO, we are constantly looking to push the boundaries of how our brand connects with consumers, and collaborations like these allow us to create experiences that they genuinely want to be part of. We are thrilled to introduce the limited-edition Korean Sweet Pancake Cookie to consumers and BTS fans very soon, giving them an opportunity to be part of a global celebration of music, fandom and self-expression.”

Doughnut chain Krispy Kreme has partnered with Mattel, Amazon, and MGM Studios to introduce a limited-edition He-Man and the Masters of the Universe-themed collection in India. The collaboration brings a new range of character-inspired doughnuts and themed packaging to participating Krispy Kreme stores across the country.

Available from May 27, the limited-time collection features three newly created doughnuts inspired by popular characters from the He-Man and the Masters of the Universe franchise, along with a custom-designed dozen box reflecting the heroes and villains of Eternia.

The collection includes the He-Man Caramel Crunch Doughnut, built on Krispy Kreme’s Original Glazed doughnut and topped with red caramel icing, cheesecake-flavoured buttercreme, graham-flavoured crumble, and a He-Man-themed decoration.

Another addition is the Skeletor Double Chocolate Doughnut, featuring an unglazed shell filled with chocolate custard and coated with chocolate icing and chocolate cookie crumble, finished with a Skeletor-themed piece.

Completing the lineup is the Cringer Claw Cookie Dough Doughnut, an Original Glazed doughnut coated and drizzled with cookie dough icing.

The launch reflects Krispy Kreme’s continued strategy of leveraging entertainment partnerships and character-led products to drive consumer engagement and seasonal demand.

Alison Holder, Chief Brand and Product Officer at Krispy Kreme said, “Bringing together the power of the universe and the power of the dozen creates an experience worthy of Eternia. Inspired by He-Man’s legendary spirit, these doughnuts are here to defend doughnut deliciousness with bold flavors and heroic fun in every bite. We’re excited for fans and doughnut lovers to rise to the occasion. Heroes act fast, and so should you.”

The limited-edition collection is currently available at participating Krispy Kreme outlets across India as the brand continues to expand its themed food collaborations and pop-culture-inspired offerings.

In a move aimed at expanding its syndication business, Shemaroo Entertainment has partnered with Cubes Entertainment for the worldwide digital and satellite distribution of the pan-India Malayalam action thriller Kattalan. The partnership reflects Shemaroo’s ongoing efforts to strengthen its syndication network and take regional Indian content to wider global audiences.

The company has been expanding its presence across markets and platforms through regional content distribution. Following the worldwide distribution of Malayalam titles, including Lokah, Shemaroo is continuing its focus on scaling Indian stories internationally through Kattalan.

Produced by Shareef Muhammed, Kattalan follows the commercial success of Marco, which crossed Rs 100 crore at the global box office and expanded the international reach of Malayalam cinema. The film is scheduled for theatrical release on 28 May 2026.

Set against the backdrop of illegal ivory trading cartels, Kattalan explores a world marked by conflict, survival, and hidden truths. The story spans dense forests, red-soil landscapes, harbours, and international routes extending to Sri Lanka. The narrative centres on power struggles and long-buried secrets, presenting an action-driven storyline designed to appeal to audiences across languages and regions.

Nishith Varshneya, Head – International Business & India, Digital Syndication, Shemaroo Entertainment said, “Our syndication strategy is focused on expanding the reach of strong stories across markets and platforms. We have been steadily building this presence, including the worldwide distribution of Lokah, and Kattalan is a natural extension of that approach. Our collaboration with Cubes Entertainment brings together scale, strong storytelling, and an engaging narrative that can travel across regions. We look forward to taking this film to audiences globally.” 

Shareef Muhammed, Producer, Cubes Entertainment added, “Following the tremendous success of Marco, our vision with Kattalan was to create a bigger and more ambitious cinematic experience. The film is mounted on a grand scale with a story that is both engaging and universally appealing. Partnering with Shemaroo Entertainment allows us to take this story to a wider audience across the world.”

Taali, an Indian snacking brand, has announced a new initiative with Pokémon, marking a collaboration in the snacking category that brings together the growing food brand and one of the world’s most recognised entertainment franchises.

While specific details of the initiative have not been disclosed, the collaboration aims to introduce an entertainment-led element into India’s evolving snacking market.

Founded by Aarti and Aditya Kaji, Taali has expanded its presence across modern retail and quick commerce platforms with snacks positioned around familiar flavours and evolving consumer preferences. Backed by Y Combinator, the brand has focused on product innovation and building a new-age snacking portfolio for Indian consumers.

The announcement comes at a time when demand in the snacking segment is increasingly being shaped by products that combine taste with better-for-you ingredients, alongside experiences that connect with consumers beyond the product itself.

Pokémon, known for its global and cross-generational appeal, is partnering with Taali to create a snacking experience that combines entertainment and food, targeting consumers across age groups.

"Snacking today is no longer just about the product. It is about the experience, the emotion, and the cultural relevance it brings. Pokémon is a brand that so many of us grew up with, and this initiative allows us to bring that connection into a modern snacking context. We are excited to build something that feels both familiar and entirely new," shared Aditya Kaji, Co-founder, Taali.

Susumu Fukunaga, Corporate Officer at The Pokémon Company stated, "We are always looking for meaningful ways to connect with our fans across categories and markets. Working with Taali allows us to explore the snacking space with a team that shares our focus on quality, innovation, and creating engaging experiences for consumers."

The collaboration reflects a broader trend of brands exploring partnerships that combine cultural relevance, consumer engagement, and product innovation as India’s consumer market continues to expand.

Warner Bros. Discovery Global Consumer Products has announced a new global merchandise collection ahead of DC Studios' upcoming film “Supergirl.” The collection has been developed in collaboration with multiple licensing and retail partners and is inspired by the film’s storyline and characters.

The merchandise lineup positions Supergirl, also known as Kara Zor-El, as a central superhero figure for a new generation of fans. The range spans categories including collectibles, apparel for children and adults, toys, home products, and accessories.

The collection will be made available through major retailers and brand partners, including Funko, McFarlane Toys, Mattel, Rubies, BoxLunch, Crocs, and DC Shop, ahead of the film’s domestic release on June 26 and international release on June 24.

“Supergirl’s story has always been about strength, bravery, and discovering the hero within. So look out, because this film invites audiences along for her exciting journey. In collaboration with DC Studios and our partners, we’ve crafted a global program filled with inspired designs and meaningful fan touchpoints that celebrate her one-of-a-kind edge. We can’t wait for fans to explore, connect , and soar alongside Supergirl," shared Robert Oberschelp, President, Global Consumer Products, Warner Bros. Discovery.

The merchandise program includes Supergirl-themed action figures from Funko and McFarlane Toys, along with costumes based on the character’s on-screen appearance from Rubies. Mattel will introduce a Barbie Signature DC Supergirl doll as part of the launch.

Additional products include Snapco’s Lobo Bike popcorn bucket, which will be available at cinema chains such as AMC, Regal, and Cinemark, along with a 22-ounce Supergirl dome cup featuring the House of El crest and collectible metal tins from Golden Link.

The wider fashion and apparel segment of the collection includes a pre-fall 2026 wardrobe line from David Koma, women’s apparel from Reebok, and graphic-led collections from Naoko, Mad Engine, and Bioworld’s Heroes & Villains label.

BoxLunch will also launch a range of themed fashion pieces, including cropped football jerseys, moto jackets, and printed woven shirts inspired by characters from the film.

Funko has announced the launch of a new Spice Girls POP! collection in partnership with Bravado by Universal Music Group as the British pop group completes 30 years since its formation.

The collection, set to launch on July 8, will include POP! figures of all five members of the band, including Baby Spice, Ginger Spice, Posh Spice, Scary Spice, and Sporty Spice. Each figure has been designed in Funko’s signature POP! style and recreates the outfits worn by the group in the music video of their hit single “Wannabe,” which became one of the defining tracks of 1990s pop culture.

Apart from the collectible figures, the range will also feature Bitty Stages: Spice Girls, miniature display collectibles created for fans and collectors. Funko is also introducing new Spice Girls-themed POP! keychains as part of the wider launch.

The company said the collection has been designed to reflect the personalities, fashion, and cultural influence associated with the group, which remains one of the most commercially successful pop acts globally. The launch also highlights the continued demand for music-inspired collectibles within the global licensing and merchandise market.

“Thirty years on, the Spice Girls remain one of the most influential pop groups of all time. We're thrilled to bring fans a collection that captures the nostalgia, the joy, and the pure Spice Girls spirit that defined a generation,” stated Jason Bischoff, vice president, licensing, business development, Funko. 

The launch adds to Funko’s growing portfolio of entertainment and music-based merchandise collaborations, as brands continue to leverage nostalgia-led consumer demand and fan communities across collectibles, retail, and licensed products categories.

Formula 1 and Hasbro have introduced Monopoly Formula 1 Edition, a new motorsport-themed version of the classic board game designed around the world of Formula 1 racing.

The game became available for pre-order on May 20 and is scheduled for full release on July 15.

The Formula 1 edition allows players to move across locations featured on the F1 racing calendar while competing for championship points. Instead of collecting traditional Monopoly rewards, players select Formula 1 team-themed race helmet tokens and compete around a central racing track integrated into the game board as part of the Monopoly Grand Prix format.

Sanrio has announced that the upcoming Hello Kitty feature film from New Line Cinema and Warner Bros. Pictures Animation will be released in theatres on July 21, 2028.

The project marks Hello Kitty’s first Hollywood theatrical film, bringing the globally recognised Sanrio character and her friends to the big screen through a family-focused animated adventure.

Sanrio also confirmed the film’s creative leadership team. David Derrick Jr., known for “Moana 2,” and John Aoshima, associated with “Ultraman: Rising,” will direct the project. Ramsey Naito joins the production team alongside Beau Flynn.

The film is being produced by Beau Flynn under FlynnPictureCo. along with Ramsey Naito, while Shelby Thomas will oversee the project for FlynnPictureCo.

The screenplay is currently being written by Jeff Chan, with earlier drafts contributed by Dana Fox, Katie Dippold, Adam Sztykiel, Jenny Jaffe, Lindsey Beer, and Tamara Becher-Wilkinson. The story treatment was developed by Robert Ben Garant and Thomas Lennon.

While storyline details have not yet been disclosed, the studios stated that the film will focus on themes of friendship, connection, and fun, values long associated with the Hello Kitty franchise.

Tomokuni Tsuji, President and Chief Executive Officer, Sanrio Co., Ltd. said, "We are extremely delighted that Hello Kitty, our global messenger of friendship, along with many other Sanrio characters, will be brought to the big screen through our creative partnership with Warner Bros. Pictures and their talented teams. This marks an exciting new chapter for Sanrio as we step into the world of Hollywood and explore new frontiers in entertainment. Guided by the company's vision of "One World, Connecting Smiles," we hope to spread smiles and happiness further afield through this film."

Introduced in 1974, Hello Kitty has grown into one of the world’s most recognisable character brands, appearing on nearly 50,000 merchandise products sold across more than 130 countries and regions annually.

The upcoming film will feature Hello Kitty alongside several fan-favourite characters from the broader Sanrio universe as the company looks to expand its global entertainment footprint through theatrical storytelling and franchise-led content.

Universal Products & Experiences has announced new expansion plans for Gabby's Dollhouse as the preschool entertainment franchise continues to grow across content, gaming, retail, and live experiences globally.

The animated series emerged as Netflix’s top kids’ original series worldwide in 2025 and ranked as the fourth most-watched original series overall following its theatrical release. The franchise also crossed more than one billion views on YouTube and recorded 34 million visits on Roblox, highlighting its growing digital engagement among young audiences.

As part of its broader franchise strategy, the brand recently launched the console video game “Gabby's Dollhouse: Ready to Party,” alongside live stage productions and retail experiences across multiple global markets.

Rafa Macias, Executive Vice President, Global Consumer Products and Games, Universal Products & Experiences shared, "The connection fans have with Gabby's Dollhouse from across the globe is incredibly special. Families everywhere are engaging with the brand across every touchpoint – playing, imagining, and creating alongside Gabby. As we look to the future, we're focused on expanding that world with playful, creative experiences that inspire imagination and delight fans through content and products as well as theme park and retail experiences."

Season 13 of the series launched in March and became the number one kids’ show in 29 countries. The latest season introduced Fairylandia, a new fictional setting that is expected to play a central role in future storytelling, merchandising, and product development initiatives.

Spin Master continues as the master toy partner for the franchise, while the consumer products business has expanded across categories, including toys, fashion, publishing, home décor, food, beauty, personal care, gaming, and technology products.

The company said the franchise’s retail and consumer products strategy will expand further in 2026 with the launch of new playsets, collectibles, and lifestyle merchandise inspired by Fairylandia. The series has also debuted on the Netflix Playground app, offering interactive activities and digital engagement experiences for children.

In addition to retail expansion, the franchise is entering the location-based entertainment segment through its debut at Universal Kids Resort, a family-focused regional theme park scheduled to open this summer in Frisco, Texas.

Gabby and other characters from the series will feature in The Isle of Curiosity, which serves as the gateway to various themed attractions within the park. Planned experiences include Gabby's Cat-Tastic Dance Party, themed food offerings such as Cakey's Cupcakes, and dedicated merchandise stores.

Bratz, owned by MGA Entertainment, has announced a year-long campaign to celebrate its 25th anniversary with new product launches, collaborations, and entertainment content.

Since its launch in 2001, the brand has expanded beyond dolls into categories including fashion, music, and digital content. The anniversary campaign will include new doll collections, a podcast series, designer collaborations, licensed merchandise, and music releases.

Jasmin Larian Hekmat, President and Creative Director, Bratz shared, "What started as a bold idea 25 years ago exploded into a full-blown cultural movement. Today, Bratz isn't just surviving, it's thriving and continuing to push boundaries with style, confidence, and attitude, sparking creativity, and proving that when you stay bold and true to yourself, you don't just follow culture…you lead it. I'm beyond excited for what's next as we celebrate this milestone, shake up the fashion world, and keep pushing boundaries for the next 25 years and beyond."

As part of the anniversary celebrations, the brand is launching “Bratz Chatz,” a weekly podcast hosted by the characters Sasha, Jade, Cloe, and Yasmin. The series will feature guests from the fashion, music, and entertainment industries.

The company is also introducing multiple new doll collections, including the 25th Bratzaversary Doll featuring character Gaia, scheduled for release on May 21 through Bratz.com. The doll will include a 25th anniversary charm.

Additional launches include Stylin’ Birthdayz Dolls with customisable T-shirts, updated versions of the original 2001 core dolls, and Bratziez Bling Seriez plush bag charms available in blind box packaging.

Bratz is further expanding through designer collaborations featuring fashion-inspired looks for its core characters. The brand has also announced licensing partnerships across apparel and accessories categories.

Recent collaborations include the Oodie x Bratz loungewear collection and ZEPETO x Bratz digital avatars and virtual experiences. The company also plans to launch an activewear collaboration later this year.

The Walt Disney Company has announced its Summer 2026 theatrical lineup under the “Disney Blockbuster Summer” campaign, featuring releases of Star Wars: The Mandalorian and Grogu, Toy Story 5, and the live-action Moana.

The campaign will connect the film releases with Disney’s theme parks, streaming platforms, consumer products, publishing business, and cruise experiences.

"Disney Blockbuster Summer brings together the best of Disney storytelling and experiences, uniting our biggest films, destinations, streaming, and products into one unforgettable season with more ways, more places, and more moments to create lasting memories. Whether you want to travel through hyperspace with the Mandalorian and Grogu at Disney Parks, stream a 'Toy Story' movie marathon with friends and family on Disney +, or unlock the power of play with new 'Moana '- inspired toys, there is something for everyone to live their best Disney summer,"   

Lucasfilm’s “Star Wars: The Mandalorian and Grogu” is scheduled to release on May 22 and will bring the Disney+ series to theatres. The film will be supported by Star Wars-themed attractions and experiences across Disneyland Resort and Walt Disney World Resort, including Millennium Falcon: Smugglers Run at Star Wars: Galaxy’s Edge. Disney Cruise Line will also introduce Star Wars-themed lounges, kids' clubs, and character interactions.

Pixar Animation Studios’ “Toy Story 5” will release on June 19, marking more than 30 years of the Toy Story franchise. Disney Parks and cruise experiences will include themed dining, play areas, and character appearances tied to the film.

The live-action “Moana” is set for a July 10 theatrical release. The franchise will continue to feature across Disney Parks, including the Journey of Water attraction at EPCOT and Disney The Tale of Moana aboard the Disney Treasure cruise ship.

As part of the campaign, Disney Consumer Products has partnered with brands including Crocs, Mattel, LEGO, Topps, and Walmart for themed merchandise, collectibles, and promotional activities linked to the film releases.

Disney Publishing will also release tie-in books, activity titles, and cookbooks related to the franchises, while Disney+ will stream Toy Story and Star Wars content throughout the summer season.

Parle Products has partnered with Blinkit to launch a branded sticker campaign aimed at engaging Gen Z consumers during the ongoing cricket season.

The campaign features digital stickers inspired by Parle’s biscuit brands, including Parle-G, Happy Happy, Magix, and Hide & Seek Fab. The stickers are currently available on GIPHY and can also be accessed on WhatsApp through “Express with Parle.” The stickers are designed around everyday moods and conversations to make digital interactions more engaging and shareable.

As part of the campaign, Parle is also distributing limited-edition physical sticker sheets to select consumers across metro cities. The company said the initiative aims to extend the digital experience into everyday offline use on personal devices and other surfaces.

Mayank Shah, Chief Marketing Officer, Parle Products said, “We are constantly exploring new ways to stay relevant in consumers’ lives. With stickers emerging as a popular mode of expression, this campaign allows us to be part of everyday conversations in a fun and contemporary way, while reinforcing the strong emotional bond people share with our brands.”

KAYOU has announced the pre-order launch of a new collectible trading card collection inspired by the Netflix animated series KPop Demon Hunters. The launch marks an expansion of entertainment-based collectibles tied to globally popular streaming content and fan-driven franchises.

Pre-orders for the collection officially opened on May 15 in the United States and are available through TikTok Shop, along with major retail platforms, including Amazon, GameStop, Best Buy, and Target.

The collection has been introduced in two separate editions aimed at different consumer segments within the trading card and entertainment collectibles market.

The Energy Edition includes eight cards per booster pack and is positioned for dedicated collectors and superfans. The edition features 11 rarity tiers along with serialized rarities designed to enhance collectability and drive demand among premium collectors and franchise enthusiasts.

Meanwhile, the Classic Edition includes five cards per booster pack and is targeted at a broader fan audience. Featuring eight rarity levels, the edition is designed for everyday collecting, trading, and sharing among fans of the animated series.

The launch reflects the growing popularity of licensed entertainment collectibles and the increasing consumer demand for trading cards linked to streaming franchises, anime-inspired content, and pop culture properties. Companies across the collectibles market are increasingly partnering with entertainment brands to create fan-focused merchandise as global demand for limited-edition collectibles continues to rise.

KAYOU said the current launch is part of a broader long-term strategy around the “KPop Demon Hunters” franchise. The company plans to introduce future waves of trading cards, limited-edition sets, mini cards, and additional collectibles, along with fan engagement activities and exclusive releases.

The expansion also highlights how entertainment merchandising and collectibles are becoming an important revenue segment for streaming-led franchises, particularly among Gen Z and younger consumers who actively engage with fandom communities and collectible culture.

Catch Spices, part of DS Group, has launched a new television commercial for its Catch Sprinklers range featuring actor Akshay Kumar, along with a cameo appearance by Rajpal Yadav.

Created by Dentsu Creative Webchutney, the campaign revolves around a storyline where Akshay Kumar attempts to impress a woman using dishes prepared by chefs portrayed by Rajpal Yadav in multiple avatars.

The commercial highlights different variants from the Catch Sprinklers range being added to the dishes to enhance flavour. The film concludes with a comic reference to the phrase “raita phail gaya,” followed by the introduction of the Catch Raita Masala Sprinkler.

Arnab Ghatak Choudhury, General Manager, Marketing, Catch Salt & Spices, DS Group said, "By expanding the Catch Sprinkler range, DS Group is evolving its seasoning portfolio to align with the changing culinary tastes while meeting the rising consumer interest for convenience and high-quality formats that elevate routine meals. Through this TVC campaign, we are reinforcing Catch’s commitment to offering innovative taste solutions for every cuisine, every mood, and every occasion. Kyunki Khana Sirf Khana Nahi Hota.”

Netflix and AEG Presents have announced a global concert tour based on K-pop Demon Hunters, the animated feature film that won the Academy Award for Best Animated Feature Film. The tour will bring elements from the film to arena venues across multiple international markets.

Cities and ticket sale dates for the tour will be announced later this year.

Since its release, KPop Demon Hunters has emerged as one of Netflix’s biggest entertainment properties, achieving several milestones across streaming, music, and awards categories. According to the companies, the film delivered the biggest soundtrack of 2025 and became the most-streamed movie title of the year. Its track, “Golden,” also became the first K-pop song to win both a Grammy Award and an Academy Award. In addition, the film secured the Best Animated Feature Film award at the Golden Globes.

The move reflects the growing convergence of streaming entertainment, live events, and global fan communities, particularly around K-pop content and music-led franchises.